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Data is not for everyone – but for those who love data – we are definitely kindred spirits. I came across the 2016 Sensis Social Media Report, which was released in June 2016. 800 Australian consumers and 1100 Australian businesses were surveyed. You may be as interested as I was with the following information: the social media […]
Have you considered how you and your business can make the most of the online opportunities available in the lead up to Christmas? How can you attract traffic to your website and then get online shoppers to purchase your products and services?
Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research. They have just finished a survey of 5000 Australian consumers to uncover what specific needs count when creating value for money and a great customer experience in a study this year. Top Ten Brands Singapore Air, Air New Zealand RACQ (Royal […]
Emails might be quick and easy but they are never going to get the same response as speaking to a customer on the phone. Stop emailing and start calling and you will increase your response rate beyond what you could have ever imagined.
Search Engine Optimisation is something every business, small or large pays attention to. Is your website’s SEO up-to-date and is it as good as it could be?
Although most business owners and marketing managers have heard that they need to be using solid Search Engine Optimisation techniques on their website and other online profiles, many don’t really understand it enough to know where to start.
Telesales are an excellent form of marketing and sales strength when used correctly. When used incorrectly you can just be wasting company time and money.
Learn to trust your instinct and tap into those golden nuggets that the brain fires at you when you need them! You will find that you can become more productive and on task if you don’t procrastinate and simply make decisions and move on. Years ago the acronym K.I.S.S. was given to me during sales […]
You may have heard that marketing a service is no different to marketing a product – while that might be true at a basic level, in the world of PR there are a few not so subtle differences.
Recently Apple launched the iPad in a number of countries outside of the USA, including America. That same day I know of at least two organisations, Borders and Domain, who sent emails out to their contacts on that exact day telling people about the tools that they now have available for the iPad.