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Customers are motivated to buy for their reasons, not ours, and deep down, they buy a benefit you offer for one of two reasons: to avoid pain or gain pleasure. To be an excellent salesperson it is important for you to recognise whether a person is a “towards pleasure” person or an “away from pain” [...]

When I was in hospital a couple of years ago, I was able to experience something I have never thought about before, regarding the way people use the phone. I was totally dependent on getting my voicemail messages from my office phone each day so that I could respond within three or four hours. Enquiries [...]

I reckon 90 per cent of the people you call when you are prospecting already have a supplier for what you are offering. I hope you don’t take that as an objection and put the phone down thinking there is no possibility to work with them. You need a strategy to handle this situation. When [...]

Are you or yours sales team having trouble getting through the gatekeeper when making telesales? Use these tips by Jenny Cartwright to prepare for tough gatekeepers and learn what answers to have ready to manage their questions.

Regardless of what you hear, cold calling does work – the secret is knowing how to do it properly so you are not constantly rejected. Discover the top five telemarketing no-no’s that will definitely get you hung up on and learn how to avoid them at all costs.

Emails might be quick and easy but they are never going to get the same response as speaking to a customer on the phone. Stop emailing and start calling and you will increase your response rate beyond what you could have ever imagined.

Everyone is being bombarded by sales people every day whether it is over the phone, on TV or driving to work while listening to the radio. Learn how to seperate yourself from all the other sales people out there by becoming relational.

When it comes to telesales it is all about YOUR state of mind, not the state of mind of the person you are calling. If you stay positive and focused it will make it so much easier for you to reach those targets. Here are some really useful techniques to use to overcome your cold calling blues.

To make a sale you must be talking to the decision maker. Jenny Cartwright provides tips on how to get past the gate keeper and gain access to the person making the purchasing decision.

When dealing with telemarketing sales you will always come across objections and that isn’t changing any time soon, use these tips to learn how to spin those objections to work in your favour.