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WNA Blog Home » Telemarketing Articles

How to Motivate a Customer to Buy

May 21, 2013 | Jenny Cartwright

You'll sell more if your sales material appeals to all three motivational language types.

Customers are motivated to buy for their reasons, not ours, and deep down, they buy a benefit you offer for one of two reasons: to avoid pain or gain pleasure. To be an excellent salesperson it is important for you to recognise whether a person is a “towards pleasure” person or an “away from pain” [...]



Are You Guilty of Leaving one of these Voicemail Messages?

April 23, 2013 | Jenny Cartwright

There could be reasons as to why your clients and potential customers don't return your calls.

When I was in hospital a couple of years ago, I was able to experience something I have never thought about before, regarding the way people use the phone. I was totally dependent on getting my voicemail messages from my office phone each day so that I could respond within three or four hours. Enquiries [...]



How to Persuade a Customer to Change from their Current Supplier to You

March 26, 2013 | Jenny Cartwright

Ask these questions if you want to be chosen as a preferred supplier.

I reckon 90 per cent of the people you call when you are prospecting already have a supplier for what you are offering. I hope you don’t take that as an objection and put the phone down thinking there is no possibility to work with them. You need a strategy to handle this situation. When [...]



How To Get Past The Gatekeeper

December 12, 2012 | Jenny Cartwright

Learn how to get past the gatekeeper when making cold calls.

Are you or yours sales team having trouble getting through the gatekeeper when making telesales? Use these tips by Jenny Cartwright to prepare for tough gatekeepers and learn what answers to have ready to manage their questions.



Why So Many Sales Calls Get Hung Up On!

November 28, 2012 | Jenny Cartwright

Learn what not to do when making cold calls, and find out what will make your calls more effective.

Regardless of what you hear, cold calling does work – the secret is knowing how to do it properly so you are not constantly rejected. Discover the top five telemarketing no-no’s that will definitely get you hung up on and learn how to avoid them at all costs.



The Telephone Vs. Email

October 29, 2012 | Jenny Cartwright

Learn how the telephone can help build stronger client relationships.

Emails might be quick and easy but they are never going to get the same response as speaking to a customer on the phone. Stop emailing and start calling and you will increase your response rate beyond what you could have ever imagined.



Why You Should Build Relationships In Order to Sell

October 18, 2012 | Ruth Thirtle

Try these sales techniques to be a better sales person and ultimately a better listener.

Everyone is being bombarded by sales people every day whether it is over the phone, on TV or driving to work while listening to the radio. Learn how to seperate yourself from all the other sales people out there by becoming relational.



How to Conquer the Cold Calling Blues

September 28, 2012 | Jenny Cartwright

Use these tips to stay positive when making telesales.

When it comes to telesales it is all about YOUR state of mind, not the state of mind of the person you are calling. If you stay positive and focused it will make it so much easier for you to reach those targets. Here are some really useful techniques to use to overcome your cold calling blues.



Sales – How To Qualify Leads

August 30, 2012 | Jenny Cartwright

Trying to make more sales? Find out how to bypass the gatekeeper and get access to the decision maker.

To make a sale you must be talking to the decision maker. Jenny Cartwright provides tips on how to get past the gate keeper and gain access to the person making the purchasing decision.



Telesales – How To Handle Every Objection

July 30, 2012 | Jenny Cartwright

Learn how to handle the toughest of objections when telemarketing.

When dealing with telemarketing sales you will always come across objections and that isn’t changing any time soon, use these tips to learn how to spin those objections to work in your favour.