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WNA Blog Home » Trademarks Articles

Get Ready – It’s Annual Update Time!

September 1, 2017 | Simone Pentis

Given that most franchise systems within Australia follow the standard Australian Financial Year of 1 July to 30 June, we are fast approaching the expiry of the 4 month period, Franchisors have from the end of their last Financial Year to have updated their Disclosure Document. Additionally, for those Franchisors with marketing/co-operative funds, they must […]



Two Things to Know About Trademarks

August 9, 2017 | Binh Rey

Trademarks are the identity of businesses, brands and individuals. More and more, people and companies are relying on trademarks to protect their image, and maintain airtight branding. Whether you are a small trader or an international corporation, it is imperative that you understand the basics of trademarks, so that you don’t lose your own image, or […]



Avoid Being a Victim of Trademark Scams

May 1, 2017 | Binh Rey

My clients have been calling me recently and emailing me FAKE trademark registration invoices from Africa, Budapest and Eastern Europe. They have also been emailed by Chinese trademark companies demanding payment for infringement or registration of their business name or services brand, the letter warning if they don’t pay they will lose their rights to […]



Is Your Business Name Infringing on a Trademark ?

April 5, 2017 | Binh Rey

Recently more of our enquiries have been along the lines “I need help, I have just received a letter from a company saying they own a trademark and if I don’t cease to use our business name on our website and brochures, they want to take us to court as we are infringing on their […]



Why all Australian Distributors Should Trademark Goods They Distribute.

March 2, 2017 | Binh Rey

We’ve come across many distributors who have iron clad distribution agreements with companies to import their product into Australia. However, what these distributors fail to do is to obtain the trademark for the products they are bringing into the country to sell. Why is it so important to have trademarks for brands you don’t own? […]



Top Five Mistakes a Trademark Beginner Makes

February 1, 2017 | Binh Rey

Over recent months, our firm has been dealing with clients who have attempted to trademark their brand themselves and have not been successful. In some cases, they were the cause of their disastrous attempt to obtain trademark protection. Of course you could read all about trademarks and the government IP body in each country is super […]



How Much Trademark Protection Does a Company Need?

December 2, 2016 | Binh Rey

Many of our clients assume that they only require one trademark to protect their business brand.  That is not always necessarily true, because when you apply for a trademark you need to identify the classes of protection you require for the word or the logo. In Australia and New Zealand, there are forty-five classes in […]



5 Ways You Can Lose Money by Not Trademarking Your Brand

November 16, 2016 | Binh Rey

Trademarks can be considered a significant expense, especially for small businesses and start-ups. However, there is a good chance you could end up spending a lot more money if you don’t register them. Before we go any further, let’s just get clear on what a trademark is and why it is important. A registered trademark legally […]



Fastest Man in The World Has Been Protected Since 2009

September 6, 2016 | Binh Rey

The fastest man in the world commercially capitalised the value of his trademarked brands after winning gold in the 100metres, 200 metres and 4×4 relay men sprints in front of a world audience at the Olympic Games. Usain Bolt, won his ninth gold medal at the recent Rio 2016 Summer Olympic games and is now […]



Brexit | How Does It Affect Trademarks in the United Kingdom?

August 3, 2016 | Binh Rey

With the United Kingdom(UK) public voting to leave the European Union (EU) last month, many European Union (EU) registered trademark owners have been wondering what will happen to their trademark protection as the result of this momentous event.  Most EU expert commentators estimate that the divorce between Britain and the European Union will be finalised […]