
Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.




WNA Blog Home » Training Articles

When I was in hospital a couple of years ago, I was able to experience something I have never thought about before, regarding the way people use the phone. I was totally dependent on getting my voicemail messages from my office phone each day so that I could respond within three or four hours. Enquiries [...]

In the nineties and ‘noughties’, a notable change crossed the business landscape. Where previously employees were either formally trained with University degrees or trade qualifications, or alternatively trained on the job, it soon seemed that almost every role had transitioned to requiring certificate education. So began the Rise of the Certification. Was it a case [...]

Perception may be everything and while first impressions might count, when it comes to customer service perceptions and impressions play just a part in the whole performance. A polished presentation will not impress if you do not ask the right questions of your customers. Here’s why. Being a customer is a role in an unscripted [...]

Regardless of what you hear, cold calling does work – the secret is knowing how to do it properly so you are not constantly rejected. Discover the top five telemarketing no-no’s that will definitely get you hung up on and learn how to avoid them at all costs.

Social Media and Facebook can be very beneficial for your business. When done correctly you can gain new clients and new sales, get existing clients to buy more and have a lot of fun. However, some business owners jump online with no plan or goal of what they are trying to achieve. These business owners [...]

With telesales, the first thing that comes out of your mouth better be good, otherwise you’re going to get hung up on. Learn some tips for hooking your customer from the “Hello.”

If your company deals with telesales it is guaranteed that you or your employee have been rudely brushed off before you can even make an impression. Learn how to spin that negative experience into a positive outcome.

What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.

You want to use Facebook for your business but you don’t want to get involved personally in online social networking? Well you’re one simple video away from reaching your goal.
Offering your customers a conditional offer can be the difference between them choosing you over your competitors. Bernadette Schwerdt uncovers how you can utilise conditional offers to boost your sales…