Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Twitter Articles

Twitter Advanced Search Guide for Lead Generation

February 9, 2017 | Corinna Essa

Unlike other social networks, Twitter allows you to perform detailed searches through their Twitter Advanced Search tool. For marketers and business owners, this feature is extremely handy as it can display anyone on Twitter who matches your selection criteria. Regardless of whether you’ve ever used Twitter, regardless of whether you have ever published tweets or […]



Twitter Profile Customization Secrets To Stand Out From The Noise

February 8, 2017 | Corinna Essa

As important it is to put time and effort into the design of a website or landing page because you have only a few seconds to capture visitor’s attention, it is just as important to put time and effort into your Twitter design to stand out from the noise and attract the right audience. There […]



5 Ways To Market Your Local Business On Twitter

December 6, 2016 | Corinna Essa

If your business relies on local customers and you would like to attract more people who live close to your business, practice or event, then Twitter should be among your list of marketing channels to use. There are 5 ways you can use this social network perform local area marketing: The first, is using Twitter’s […]



The Top 4 Twitter Tools Every Business Owner Should Use

November 22, 2016 | Corinna Essa

There’s no doubt Twitter is a very effective marketing tool. Not only is it a great one-to-one communication channel, it is also a very effective one-to-many communication channel. What this means, is as a business owner, you can broadcast any message to thousands of people in just a few seconds. Plus, with over 300 million […]



How To Effectively Use Twitter Influencers To Grow Your Brand

October 19, 2016 | Corinna Essa

More and more brands on social networks are actively looking to partner with social influencers in order to increase their reach and brand awareness. Social influencers are usually: Self-made internet stars Well-known in their industry Have high engagement levels on social networks Have authority and credibility in their industry Have large and specific audiences. But […]



How to Effectively Use Twitter Mentions and @replies For Marketing

September 21, 2016 | Corinna Essa

As effective as Twitter is to build an audience, grow brand awareness and generate traffic and leads, this micro-blogging platform can be quite confusing and not that self explanatory. Reading tweets from your Twitter newsfeed with all the Twitter symbols such as the @ sign and the hashtag sign can be quite hard. So what […]



How to Use Twitter Automation to Increase Your Followers by 200%

August 31, 2016 | Corinna Essa

Like any other social network, managing a Twitter account can be quite time consuming. Between following new users, following back followers, responding to direct messages, and tweeting, it can easily take up to an hour a day. This is why Twitter automation tools can come in handy. Although Twitter automation is frowned upon and if […]



How to Make Money on Twitter

July 19, 2016 | Corinna Essa

Regardless of whether you own a business or not, have a website or not or have a product to sell or not, it’s never been easier to make money from Twitter. This micro blogging service with its 310 million active users can be monetized, provided you put in the time and effort. There are direct […]



How To Tweet Effectively To Stand Out On Twitter

June 17, 2016 | Corinna Essa

Thanks to Twitter, anyone can now reach millions of people almost instantly and effortlessly. With 300 million users, chances are you can connect with people who fit your target audience. However, with 6,000 tweets on average being published every second, it can be difficult to make yours stand out in users’ timelines. This is why […]



How To Use Twitter Lists For Marketing

May 20, 2016 | Corinna Essa

There is no doubt Twitter is a very powerful social network for marketing. However, it can be quite a noisy place. This is why, thanks to the effective use of a Twitter list or several lists, you can easily manage Twitter followers and your newsfeed. In fact, Twitter lists have been the secret weapon of […]