Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Websites Articles

Protecting Your Digital Assets

February 27, 2017 | Katherine Hawes

A digital asset is anything you own or have rights to that is accessed via the internet or by any other form of digital technology.  There are five main digital assets a business should be accessing and controlling.  They are domain names, hosting, SSL certificates, social media accounts and the website itself.  Let’s look at […]



4 Steps to Effective Website Marketing

November 15, 2016 | Sigrid de Kaste

Marketing your Website can become expensive when you’re using paid advertising such as Google Adwords or Facebook Advertising. And really, organic-search traffic is the most powerful search traffic you should be interested in. This is the traffic you get without any direct action on your part but when people search for what you offer. Here […]



Gen Y Work Perspective: Why Is a Work-life Balance Needed?

September 26, 2016 | Fonthip Ward

The idea of a balance between work and life has become almost foreign in the 21st century. With technology’s ubiquity, constantly tackling work requests online and over the phone has become commonplace for a portion of the population even when they are vacationing. For others, their social and personal lives have a much more prominent […]



Disruptive Trends: The Rise and Rise of Hacking

June 16, 2016 | Ingrid Moyle

Most businesses think that having their business IT systems and website hacked, or picking up Malware is something that happens to other businesses. Not theirs. The problem is that hacking has moved from the nerdy teenager in their parent’s garage into a main income stream for organised crime. It is has also become one of […]



Simple SEO Tips to Boost Your Blog Post Rankings

April 15, 2016 | Sorcha Mullis

seo basics for blogging

As a business owner, you’ve probably been told that content marketing is the name of the game when you want to drive your company’s presence online. But you don’t want to put all that effort into writing and posting a great article on your site only for it to be next to invisible online. Here […]



How To Use Google Analytics and Search Console Data To Improve Your Blog

March 18, 2016 | Sorcha Mullis

The more you know about the demographics and interests of your audience, the more you will learn about their behaviour on your website. Google’s range of tools provides an expansive catalogue of data so you can better identify these trends. That way, you can direct your marketing or write the blog posts that appeals to […]



How To Get More Social Shares For Your Blog Posts

February 19, 2016 | Sorcha Mullis

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create great content The first rule is to make sure that your content is as good as it possibly can be. […]



What Blogging Platform Is Right for My Business Website?

January 20, 2016 | Sorcha Mullis

Ok – you’re convinced of the SEO and online marketing benefits of blogging and your next step is choosing what platform to use. Deciding on the right blogging platform can turn into a full-time project, especially if you’ve never had a blog before. Each platform comes with its benefits and drawbacks. Here we look at […]



Business Blog Setup FAQs: 7 Common Questions Answered

November 18, 2015 | Sorcha Mullis

For many companies, business blogging is an unknown territory. Posting quality content means building trust – and once people see you as a trustworthy source of information and an industry expert, they’re far more likely to return to your site and make a purchase. Don’t have a blog but would like to start one? We’ve […]



Should You Accept Guest Posts on Your Blog?

October 14, 2015 | Sorcha Mullis

Guest Bloggin White Chalk Road SEO Perth

Guest posting has long been one of the most efficient strategies to earn quality backlinks and improve your link profile – effectively your SEO strategy wouldn’t succeed without content marketing. And of course we’ve covered how to do it for your business as a guest blogger. But what should you do when the tables turn […]