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WNA Blog Home » Writing Articles

Don’t Feed The Trolls

November 3, 2017 | Theresa Miller

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How […]



Communication Problems in Online and Virtual Business

October 18, 2017 | Ingrid Bayer

Getting communication right when you’re an Online Business Operator or VA is critical, and so too is managing miscommunications and misunderstandings when things go wrong. Because Online Business Operators are not located in their client’s physical office space, there is no opportunity for the client to actually communicate in 3 dimensions that an in-person conversation […]



Are You Asking The ‘Write’ Questions?

October 6, 2017 | Theresa Miller

My nine-year-old daughter asked me a grammar question the other day that stopped me in my tracks: “When do you use ‘in spite of’ and ‘despite’? I honestly had to stop and think about it. Despite being an author, corporate trainer and former-journalist no-one has ever asked me that question – not even in my […]



Where Do You Get Content For Your LinkedIn Updates or Posts?

June 27, 2017 | Robyn Henderson

This is one of the questions I am asked at least once a week. Years ago a wonderful mentor of mine was a great story teller and I complimented him one day on his stories. He assured me I had stories from my life too, I was probably just not noticing them. So I started […]



Make Your Book Your Single Most Powerful Marketing Tool

June 22, 2017 | Sigrid de Kaste

Authors have a passion, a message they want to take to the people. Sometimes even a legacy they want preserved. The great thing is, anybody can publish a book – you are no longer reliant on the grace of Publishing Houses to accept your work. The sad thing is, many authors miss the valuable point […]



Dark Days for Journalists Herald an Opportunity for Business Writers

May 26, 2017 | Theresa Miller

These are dark days for Australia’s dying print media. This week Fairfax (SMH, The Age, Australian Financial Review) announced it will sack 125 journalists. In protest, Fairfax editorial staff decided to strike and not report on the 2017 federal budget. This latest round of redundancies comes just four years after Fairfax axed 1900 jobs across […]