Catriona Pollard
Catriona Pollard Catriona Pollard is the founder and director of CP Communications one of Sydney’s most respected and innovative PR and social media agencies. Catriona is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations. Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so attendees can immediately implement what they've learnt to see real results. As an early adopter of social media in the Australian PR industry, Catriona created the popular blog Public Relations Sydney that was listed as the top two business blog in Australia. Catriona is also listed as one of the top 100 PR people worldwide to follow on Twitter. Catriona is a highly regarded expert and media commentator and her views on social media and PR have been extensively published in media. Catriona is the author of From Unknown To Expert: How to use clever PR and Social Media to become a recognised expert, a comprehensive step-by-step program for entrepreneurs and business owners to learn how to become a recognised expert and thought leader. Catriona Pollard Communications Pty Ltd Suite 404, 10-12 Clarke Street, Crows Nest NSW 2065 P: (02) 9460 9200

Catriona Pollard has written 43 article(s) for us.

Visit http://www.cpcommunications.com.au

Twitter: @@catrionapollard and @CPCPR

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Gain Media Coverage By Writing A Great Article

September 26, 2012 | Catriona Pollard

Learn some helpful tips on how to write a great article and get free media coverage
Learn some helpful tips on how to write a great article and get free media coverage

Articles are a great way of gaining media coverage for yourself and your business. They can also help you position yourself as an expert in your industry when you write about helpful industry tips and advice.

Many publications welcome well written articles on topics of interest to their readers. However, your articles should never blatantly advertise your business or be written as an advertorial.

Your article must then be written in an informative and objective manner that aims to provide value to its readers. Think about the publications that your target audience reads and start writing an article that would be suitable for them.

Most publications will have specific requirements for the articles they publish. For example they might only want articles on a certain topic or they might have a strict word limit.

Grab a copy of the publication you want to write an article for and have a look at the style and structure of the articles. Some websites will also detail their publication’s article requirements or you can call the publication and ask.

Here are some tips on writing a great article.

  • Find out the publication’s deadline: Every publication runs to editorial and advertising deadlines and it is essential that you submit the article before the deadline.
  • Find out the length of an article: Find out the number of words the editor is looking for and you will have a much better chance of getting published.
  • Write in short clear sentences: Use sub headings, dot points and bold headings to communicate key points.
  • Take your time: Articles are invariably improved by allowing a few days to go by and then returning to your work.
  • Edit it: Proof read and even ask someone else to check it before sending. Other people see things you don’t and their final finesse can turn your article from good to great.

After you’ve written your article make sure you send it to the correct journalist in the publication you want to be featured in and detail why it would be perfect for their readers.

Have you had success with getting your articles published in magazines and newspapers etc? Love to hear what you have achieved and please share any ideas or networking tips you have used to continue building relationships with publications who might publish future articles you write.