ABOUT THE CONTRIBUTOR

Danielle MacInnis
Danielle MacInnis Danielle thinks like a customer. Even as a little kid she has always shown deep empathy for others. Dan uses this customer insight to help small businesses create practical marketing strategies that work. Using this customer centric approach and her 20 years experience in sales and marketing, Dan takes what is in your head, adds her expertise to create a system to assist you make better marketing decisions, attracts a regular stream of ideal customers and creates a brand that your employees and customers will love!

Danielle MacInnis has written 66 article(s) for us.

Visit http://www.macinnismarketing.com.au

Twitter: @/danmac30

Linked In: https://au.linkedin.com/in/daniellemacinnis

Facebook: /macinnismarketing

Google+:



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home

How Mobile is Changing the Customer Experience

July 20, 2017 | Danielle MacInnis

Customer touch-points and catching consumers during their day to day activities is what we all strive to achieve as marketers.

This scene has dramatically changed even over the last 18 months. This mirco-moments are the new battleground for attention.

How many of you have your phone as your lifeline? Do you feel naked if you leave home without it? According to Mitket and Zogby Analytics (10/2104) 87% of millennials have their smartphone by their side day and night. This little device has changed our lives.

87% of us do research before entering a store

So what are these micro moments or touch points that are changing our behaviour from texting in a cafe, to listening to a podcast on the train to checking our Facebook update. Here are some interesting stats from Google Research.

  • 91% of us turn to our phones for ideas in the middle of a task – we are making 100s of tiny decisions
  • 20% of us are using mobile in online shared sessions
  • 65% of us look for the most relevant information regardless of the company providing it
  • 60% increased using our mobiles for bookings from Uber to Menulog
  • 90% are not certain of the brand they are looking for online
  • 65% check out something we see on the TV our smart phones if interested
  • 70% of us search “how toos” on You Tube
  • 73% getting useful information is the most important attribute when selecting a brand
  • 90% of us say we use multiple screens every day to look and book for hotels, shopping and electronics
  • 40% of us research on a smartphone and then purchase on the desktop.

Learn more here.