ABOUT THE CONTRIBUTOR

Catriona Pollard
Catriona Pollard Catriona Pollard is the founder and director of CP Communications one of Sydney’s most respected and innovative PR and social media agencies. Catriona is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations. Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so attendees can immediately implement what they've learnt to see real results. As an early adopter of social media in the Australian PR industry, Catriona created the popular blog Public Relations Sydney that was listed as the top two business blog in Australia. Catriona is also listed as one of the top 100 PR people worldwide to follow on Twitter. Catriona is a highly regarded expert and media commentator and her views on social media and PR have been extensively published in media. Catriona is the author of From Unknown To Expert: How to use clever PR and Social Media to become a recognised expert, a comprehensive step-by-step program for entrepreneurs and business owners to learn how to become a recognised expert and thought leader. Catriona Pollard Communications Pty Ltd Suite 404, 10-12 Clarke Street, Crows Nest NSW 2065 P: (02) 9460 9200

Catriona Pollard has written 52 article(s) for us.

Visit http://www.cpcommunications.com.au

Twitter: @@catrionapollard and @CPCPR

Linked In: http://bit.ly/CPCGoogle

Facebook: /CPCommunications

Google+: www.linkedin.com/in/catrionapollard



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Is Twitter Just About Sharing What You Had For Lunch?

February 23, 2016 | Catriona Pollard

Social media isn't about what you had for lunch

I vividly remember my friend saying, “You should get on to Twitter”, and my response was, “No one wants to know what I ate for lunch”.

Yes, I really did say that.

Clearly that was many years ago, and I have since realised that Twitter can be an extraordinarily powerful platform, particularly if you want to position yourself as an influencer and expert.

So this is what I’ve learnt since then:

Have a strategy
Figure out who your audience is, what kind of information they are interested in. Think about the type content you want share, your tone and the type of audience you want to connect with and influence.

Real-time autobiographies
Each Tweet may only be 140 characters long but your Twitter feed is a live, real-time autobiography. Personality on Twitter really counts and simply trying to sell or promote doesn’t work effectively.

Repeat your tweet
It is important to schedule a tweet more than once. Because people dip in and out of Twitter, they can very easily miss your tweet. So if you have something important to share, schedule it multiple times.

Learn to listen
There are two sides to communication and the most important part is listening. Interact with your followers, follow them back and respond to their comments.

Interact with influencers
Search out others in the same, or similar, fields and follow and interact with them. Comment on relevant issues, stories or new topics. This approach helps to place you as a leader or expert in your own field and it can even create some surprising and possibly lucrative partnership opportunities.

Connect with media
Many journalists use Twitter and the platform offers a great way to connect and engage with them. You can do this by following them, commenting on and sharing their stories.

Manage your reputation
By monitoring your mentions on Twitter you can also deal with any negative issues relating to your brand. Customer complaints on Twitter can be damaging, but monitoring for these (and having a strong presence on Twitter) allows you to respond quickly.

Play
I play around with my Twitter (and all social media platforms). I’ll try something; if it doesn’t work then I’ll try something else. That’s the beauty of social media; it gives you the opportunity to constantly test approaches.

Twitter can be an incredibly effective tool for positioning yourself as a thought leader and industry expert. Creating that position as an expert requires time and patience but if you plan ahead you will reap the rewards.

To help you get started with boosting your social media channels, as a special gift, WNA readers can download my Guide to Social Media Success for FREE! Download yours now!