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WNA Blog Home » Articles

How to Export to China Using a Simple Messaging App

March 7, 2017 | Lindy Chen

In my last blog post, I promised I would let you in on how you can actually do big business with China, through a simple chat application.  This post is specific to exporters who want to break into the Chinese market.  Just to give you an idea of how big this market has become, China […]



7 Ways to Boost Your Boldness as a Leader

March 6, 2017 | Sally Dooley

Boldness has long been considered necessary for effective leadership. Intuitively you recognise the value of a bold leader: they are inspiring to be around and they challenge you to grow beyond your current limitations.  Although boldness has traditionally been associated with male leaders, the latest research from Harvard Business Review shows that women scored slightly […]



Five Tips To Getting More Creative With Your PR

March 3, 2017 | Catriona Pollard

Do you struggle to come up with interesting ideas you can use for blog posts, article topics or to pitch to journalists? It can be very easy to find yourself in a creative black hole where you find yourself either lost for ideas or writing the same thing over and over again. If you ever […]



Why all Australian Distributors Should Trademark Goods They Distribute.

March 2, 2017 | Binh Rey

We’ve come across many distributors who have iron clad distribution agreements with companies to import their product into Australia. However, what these distributors fail to do is to obtain the trademark for the products they are bringing into the country to sell. Why is it so important to have trademarks for brands you don’t own? […]



How The Playful Speak Up

March 1, 2017 | Kylie Warry

In our recent  post, we discussed the importance of being able to speak up.  In my Communication DNA model I teach of the 4 communication DNA styles.  The Powerful, Playful, Patient and Perfectionist.  In today’s post I will outline how the Playful Communication DNA style deals with the idea of speaking up.  Their struggle is different to the […]



The Late Payment Culture in Australia is a Boon for Invoice Finance Companies

February 28, 2017 | Guest Blogger

Business conditions in Australia have surged in recent weeks and a reprieve from a hike in interest rates seems likely, at least in the short-term. The ASX 200 has risen and data from a national survey carried out by the National Australia Bank shows that business confidence is now 10, which is the highest it […]



Protecting Your Digital Assets

February 27, 2017 | Katherine Hawes

A digital asset is anything you own or have rights to that is accessed via the internet or by any other form of digital technology.  There are five main digital assets a business should be accessing and controlling.  They are domain names, hosting, SSL certificates, social media accounts and the website itself.  Let’s look at […]



Have you Uncovered, Unlocked and Unleashed The Wealthy You?

February 24, 2017 | Dianna Jacobsen

In one of my blogs last year I put to you the personal quest of uncovering, unlocking and unleashing ‘the wealthy you’, in all facets of life: financial, health, relationships, freedom, choices, empowerment….   So how is that quest going for you? Have you designed and discovered who you’d ideally like to be? Have you […]



How are Australian Businesses Reacting to Current Consumer Spending Trends?

February 23, 2017 | Guest Blogger

If there was one economy that has appeared to be recession-proof during the last two decades, it is Australia. After all, this nation has remained impervious to a number of global economic contractions during this time, most notably in 2008 when the rest of the world crumbled under the weight of the so-called, Great Recession.  […]



5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]