ABOUT THE CONTRIBUTOR

Christine McKee
Christine McKee Christine McKee, a registered psychologist, is director of BE Institute, a psychology consulting and training organisation in Brisbane, Australia. She uses a combination of eastern philosophy and modern psychological techniques with her clients in the corporate, private practice, mining, government, and not-for-profit arenas. The 4-phase BE by Design process results in personal empowerment for individuals, maximising potential of leaders and their teams to achieve business excellence and conscious parenting (pre and post conception). Christine is published author of BE by Design: How I BE Is Up to Me, an empowering “owner’s manual for the brain” which will guide you to understand your most precious asset and how, through simple and practical strategies, you can be the best you can BE. Christine also writes regularly for several online journals.

Christine McKee has written 14 article(s) for us.

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Pre-Framing for Business Success

May 27, 2013 | Christine McKee

Achieve successful outcomes from meetings by being positive and pre-framing the statements you make.
Achieve successful outcomes from meetings by being positive and pre-framing the statements you make.

Do you use the power of language to your advantage on a regular basis to create the business outcomes you desire?

One powerful and simple tool is called pre-framing—use it to influence the results you get in any situation and experience you have each and every day. Pre-framing is where you create in your own and others’ minds how a particular situation, interaction, experience, meeting, interview, and so on will be. It is a tool with which you can influence high-quality outcomes, through the use of short and concise throwaway lines.

It is super simple; as there are no limitations and all you need to do is create. You have unlimited potential with this tool. Use it anytime you set an intention for your business, the people who work within it and for your life in general.

The trick is to word your pre-frames in a way that indicates the outcome is a ‘done deal’. Pre-framing allows you to stack the odds to creating what you want and to influence other people’s behaviour in a positive way. Examples of pre-framing statements are:

  • “We will meet all of our objectives by the end of the meeting.”
  • “I know that we will all listen to each other here today.”
  • “I know that by the end of the workday, you will have achieved all of your objectives.”
  • “As we all listen closely to each other, we will all learn from each other.”
  • “As we all focus on the goals of the business, we will have a very successful month.”
  • “Just by us choosing to work together today makes we want to take action.”
  • “Because we have listened to each other, we will stay focused and all of our needs will be met.”
  • “Everyone here has something to contribute to the interaction.”
  • “Because we all pitch in to meet the deadline, it will be easy to meet.”

It really is simple: you just create and use your imagination. There is no right or wrong, just statements—and the beauty is, if the statement you use does not influence the result you desire in a positive way, create again and throw another pre-framing statement out there. If you choose to use this tool, you will observe that you get what you focus on, so you will greatly increase the likelihood of getting what you want.

Your turn—Go ahead now and create a range of pre-framing statements that will influence your business success.