ABOUT THE CONTRIBUTOR

Catriona Pollard
Catriona Pollard

Catriona Pollard is the founder and director of CP Communications one of Sydney’s most respected and innovative PR and social media agencies.

Catriona is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations.

Catriona is renowned for being an inspiring presenter that shares practical skills and expertise so attendees can immediately implement what they’ve learnt to see real results.

As an early adopter of social media in the Australian PR industry, Catriona created the popular blog Public Relations Sydney that was listed as the top two business blog in Australia. Catriona is also listed as one of the top 100 PR people worldwide to follow on Twitter.

Catriona is a highly regarded expert and media commentator and her views on social media and PR have been extensively published in media.

Catriona is the author of From Unknown To Expert: How to use clever PR and Social Media to become a recognised expert, a comprehensive step-by-step program for entrepreneurs and business owners to learn how to become a recognised expert and thought leader.

Catriona Pollard Communications Pty Ltd
Suite 404, 10-12 Clarke Street, Crows Nest NSW 2065
P: (02) 9460 9200

Catriona Pollard has written 63 article(s) for us.

Visit http://www.cpcommunications.com.au

Twitter: @@catrionapollard and @CPCPR

Linked In: http://bit.ly/CPCGoogle

Facebook: /CPCommunications

Google+: www.linkedin.com/in/catrionapollard



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Promote Your Podcast With These PR Tips

September 20, 2017 | Catriona Pollard

Podcasts are one of the fastest growing media platforms. In 2015 Apple announced it had reached 1 billion podcast subscriptions, spread across 250,000 unique podcasts in more than 100 languages, with more than 8 million episodes published in the iTunes store. One year later, just think how those numbers have probably grown!

In fact, according to a 2016 study from Edison Research, 36 per cent of Americans over the age of 12 have listened to podcasts, with 21 per cent having listened to one in the past month.

This is all good news for podcasters.

But with so much competition for listeners and such a noisy online landscape, it can be difficult to attract new listeners to your podcast. This is where PR tactics can help you reach a larger audience.

Here are five PR tips to promote your podcast:

Know your audience

Your audience is very important to you and your brand. Share and talk about something that is of value to the target audience that also matters to you. By creating content that is interesting and tailored to them, it is more likely to resonate with them and have a higher chance of your podcast being shared on other media platforms.

Stay in your niche

Don’t talk about anything and everything under the sun – ever heard of that saying, “less is more”? By sticking to your niche, you are able to reach a more specific target market that may benefit you and your industry. For instance, if you’re in the PR and social media industry, then focus on producing and sharing content that is specific to PR and social media. Don’t try to be everything to everyone.

Guest interviews

When thinking about inviting guests to your podcast, think about the potential reach it can have. By having featured guests you are able to not only gain insight on what they have to say but you may also be able to reach and form a relationship with their audience. Through your guests, you may be able to grow your following.

Use the media

The media is busting with new opportunities. Look for opportunities to send your podcast content to. When your podcast is specific to an industry, like PR and social media, look for publications that share the same topic or issue. Having your podcast content shared on other media publications would open you up to new and more audiences.

Social media

If there’s one sure fire way to have your podcast reach your audience, it is through social media – tweet it, link it on a Facebook post, share it on LinkedIn or write a blog post about it. This will definitely make your podcast content more shareable and can reach new audiences on multiple social media platforms.

So start podcasting today. If you already have a podcast, use these PR tips to help promote your brand and start letting your voice be heard.