Most people would rather risk their life than their reputation.
You may think that is an exaggeration but I will set you a task to discover this for yourself.
Go and stand at a busy intersection and observe. You will not have to wait long before you see someone dodge traffic and cross the road without a green man or walk signal. As that person gets to the other side of the road, ask them to refer business to you. They will not do it and the reason for that is that they value their reputation – more than their life.
Now, do not get me wrong. I am definitely not saying do not guard your reputation. It is vital that you do so. What I am saying is that as you build your business through relationships, you need to know that this is the case.
Some of the ways that you are asking people to put their reputation on the line in business are asking for:
There are five things for you to consider regarding relationships and reputation.
In following these five things, you will guard and improve your reputation while taking care with the reputations of other people.
I will often do a test piece of business with someone in order to decide if I will refer business to them. This might not be lucrative in the first instance but when I send repeat business, business from clients and business from my connections their way, it can be very lucrative. However, I will not risk my reputation if they do not do a good job of looking after me in the first place.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett