As mentioned in my previous article ‘Search Engine Optimisation - What you need to know’ I mentioned the importance of Search Engine Optimisation (SEO) to drive traffic to your website. The more traffic you receive, the more you move up in Search Engine rankings and the more customers you will inevitably gain.
When most people think of Search Engine Optimisation, they think it only applies to the text on your page. However, you can also optimise your images and videos. You will see a growing number of websites using video content as more consumers are looking for ‘hands-on’ information more than boring old text.
When looking at SEO for your website a great place to start is with Google’s ‘Keyword Tool’, a free tool that helps you find the most searched for keywords for your niche that will bring traffic to your website. By using these keywords or phrases in your SEO strategy, you will be sure to have the content that a reader is looking for either in text, video or images. A combination of SEO on all three mediums is effective but don’t go too crazy and overuse all your content on one page (see previous article ‘5 Tips for Search Engine Optimisation Beginners’).
You can try to do all the Search Engine Optimisation on your website yourself however doing this will be tedious and time consuming and you will likely not move up the SERPs (Search Engine Results Pages) very quickly. Unless you have the skills to do the basic set-up properly for your site including the basics like setting up Google Analytics and the Google Webmaster tools, site maps and doing malware and virus checks, you are best to consider using an SEO firm. Additionally, if you don’t have the time to stay up-to-date with what is happening in SEO, you are best to consider getting assistance with your SEO.
Using an SEO firm to carry out the SEO for your site takes the hassle out of the process and you can have more traffic coming to your site without lifting a finger. A good SEO firm will always carry out the basic ‘must-haves’ for solid SEO; assist you with your content - specifically created for your site with your target customer in mind; and work with you to make sure your keywords are buyer targeted. They will also make certain to include both onsite and offsite optimisation. There are so many SEO firms out there and it is likely that you receive multiple emails from all over the world every week. So, when you are looking around for help with your SEO or working with an SEO firm, here are a few tips:
There is a lot to be said of Search Engine Optimisation and when done properly it can massively affect your business by driving targeted traffic to your website. After all, a website without traffic is like having a billboard in the desert.