ABOUT THE CONTRIBUTOR

Debra Barber
Debra Barber Debra has worked with small business to help with marketing and sales strategies and 2002 saw her break all company records in her first month as a sales consultant. Based in Perth, Debra has a passion for seeing small business grow and move forward and recognized the opportunities that the internet, mobile and social media brings for local businesses. Debra’s online marketing campaigns include proven strategies that work and having teamed with some of the best minds in the business, we can get to work for you while the team keep abreast of what is working NOW for online marketing for business. 2008 saw the launch of Online Personal Assistants and during this time Debra and her team have worked with a number of businesses, in Perth and globally, to fine tune and implement their social media strategies and 2011 saw the completion of three years of training, research and fine tuning processes that gain results for businesses choosing to use social media marketing and other online marketing strategies to grow their business. This saw the launch of a new division focused solely on online marketing, video, mobile and social media marketing for businesses. With Debra and the Explosive Online Marketing team you have access to professionals who know what works when marketing your business online, a team that is dedicated to not only staying on top of the constant changes but also is bounding ahead testing new ideas and strategies to get you racing past your competition!

Debra Barber has written 10 article(s) for us.

Visit http://www.explosiveonlinemarketing.com.au



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home

Search Engine Optimisation – To Pay or Not to Pay?

September 24, 2012 | Debra Barber

Weigh up your options on whether to pay for Search Engine Optimisation or to do it yourself.
Weigh up your options on whether to pay for Search Engine Optimisation or to do it yourself.

As mentioned in my previous article ‘Search Engine Optimisation - What you need to know’ I mentioned the importance of Search Engine Optimisation (SEO) to drive traffic to your website. The more traffic you receive, the more you move up in Search Engine rankings and the more customers you will inevitably gain.

When most people think of Search Engine Optimisation, they think it only applies to the text on your page. However, you can also optimise your images and videos. You will see a growing number of websites using video content as more consumers are looking for ‘hands-on’ information more than boring old text.

DIY SEO

When looking at SEO for your website a great place to start is with Google’s ‘Keyword Tool’, a free tool that helps you find the most searched for keywords for your niche that will bring traffic to your website. By using these keywords or phrases in your SEO strategy, you will be sure to have the content that a reader is looking for either in text, video or images. A combination of SEO on all three mediums is effective but don’t go too crazy and overuse all your content on one page (see previous article ‘5 Tips for Search Engine Optimisation Beginners’).

You can try to do all the Search Engine Optimisation on your website yourself however doing this will be tedious and time consuming and you will likely not move up the SERPs (Search Engine Results Pages) very quickly. Unless you have the skills to do the basic set-up properly for your site including the basics like setting up Google Analytics and the Google Webmaster tools, site maps and doing malware and virus checks, you are best to consider using an SEO firm. Additionally, if you don’t have the time to stay up-to-date with what is happening in SEO, you are best to consider getting assistance with your SEO.

Paying for SEO

Using an SEO firm to carry out the SEO for your site takes the hassle out of the process and you can have more traffic coming to your site without lifting a finger. A good SEO firm will always carry out the basic ‘must-haves’ for solid SEO; assist you with your content - specifically created for your site with your target customer in mind; and work with you to make sure your keywords are buyer targeted. They will also make certain to include both onsite and offsite optimisation. There are so many SEO firms out there and it is likely that you receive multiple emails from all over the world every week. So, when you are looking around for help with your SEO or working with an SEO firm, here are a few tips:

  1. Ask lots of questions and get solid information
    As an example, we provide all of our clients with a list of each task that will be undertaken on their behalf for the first month in set-up as well as each following month. We also include a description in layman’s terms to help them understand the task, why it has to be done this way and what the benefit is to them. A good SEO strategy will include both onsite and offsite optimisation as well as optimisation of both text and media (images and video).
  2. Be involved
    It is so important that you are involved in the keyword selection process. You need to know if the keywords they are targeting are relevant to your niche and your target customer. It is easy to get online for keywords that no-one uses as there isn’t any competition so an SEO firm can make themselves look great by getting you on page one for that term very quickly but if your target customers are not using that keyword to find a business in your niche, then you might as well not have a SEO strategy and plan.
  3. Get regular reports
    If you are not receiving a report at least monthly then you will never know if the work is being carried out or not. This isn’t unheard of. Recently speaking to one potential client I was horrified to hear that he had never received a report from his SEO firm and had no idea what was actually being done each month or what keywords they were targeting.
  4. Google Tools
    Be sure that your SEO firm is utilizing the Google tools such as Google Analytics and the Google Webmaster Tools. These two aspects of your SEO are key inclusions to running a successful SEO strategy.
  5. No ‘Black-Hat’ techniques
    Like many other industries, the SEO industry is rife with those out to make a quick buck. Many use ‘black-hat’ techniques such as keyword stuffing, cloaking, article spinning, text-cloaking and manufactured link farms to name a few. These techniques may get you on page one very quickly however your success will not only be short lived, you also run the risk of having your site de-listed from Search Engines. Search Engines will go so far as to remove your website from their indices so that your site won’t even be found if someone types in your entire URL.

There is a lot to be said of Search Engine Optimisation and when done properly it can massively affect your business by driving targeted traffic to your website. After all, a website without traffic is like having a billboard in the desert.