Pix Jonasson
Pix Jonasson Pix Jonasson is an author, communications consultant, and speaker strategist. The founder of 'Success Dynamic Group, Pix is an educational, motivational, training and consulting business dedicated to helping individuals and businesses alike EXPLODE their personal or professional Success. Pix also holds the position of Australia's National Peace Ambassador.

Pix Jonasson has written 50 article(s) for us.

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The Psychology of Selling

January 15, 2016 | Pix Jonasson

Sales lessons learnt on the retail floor.

I recently had the opportunity to be a Brand Ambassador for a Supermarket. Ok… so it was demonstrating and promoting branded Iced Fruit Cake and Fruit Mince Tarts!!

However, I made a conscious effort to make the 2 x 4 hour shifts standing on my feet, near the 4 degree fridge worthwhile.

What I noticed was the following 20 key points, which can be attributable to any business selling goods/products or providing services:

1. The product (or service) was not for everyone | Learning – Not every person needs, or more correctly, wants, your product (even if it’s free!).

2. Not many people walk around with smiles on their face | Learning – If you smile you WILL get noticed.

3. Some people are indecisive | Learning – They need to be educated/guided to purchase.

4. Be detached from the outcome | Learning – Just do what you ‘gotta’ do, with no expectations.

5. Numbers game | Learning – Sales is purely a numbers game, some will and some won’t.

6. Some people came back for seconds | Learning – Create raving fans who love your product and they’ll return.

7. Consumers come in ALL shapes and sizes | Learning – Never pre-judge who will purchase…and health &  wellness is a HUGE industry (pun intended).

8. Some have tried the product before | Learning – Some people need additional exposures/touch points as not everyone buys on the first contact or touch point.

9. International consumers | Learning – The world is your marketplace, use it and reach out.

10. Easy ride | Learning – Some people want something for nothing and won’t work for it.

11. One bought before she tried | Learning – People are looking for products and willing to “buy before they try!”.

12. Meeting place | Learning – Many conversations were held amongst people catching up, connecting them, making them feel good.

13. Young (15 year old male) with excellent customer service | Learning – Age is no excuse.

14. Like attracts like | Learning – Associate with positive, healthy, like-minded people.

15. Specials on show | Learning – If people are made aware and can see what’s on special, they buy!

16. Have a list | Learning – Some people came with a shopping list (the $ are in the list!).

17. A little or a lot…small or big shopping cart | Learning – Every single purchase contributes to a sale and your bottom line.

18. There were top selling items | Learning – Promote the best sellers.

19. Out of Stock | Learning – Some items were TNA – temporarily not available – this happens in all businesses.

20. Allergies | Learning – Some people have allergies, alert them in advance of potential risks

Feel free to contact me or leave a comment below if anything above resonates with you.