It’s that time of year again. Christmas card writing time! If you choose to send out cards to your clients or suppliers - then make sure you don’t waste the contact by just scribbling your name on the inside of a stock standard card. That is about as meaningful as saying ‘have a nice day’ - people notice!
If you want your card (and your business) to be memorable, take the time to personalise your message.
So what should you say?
The sign off
Christmas cards are not the place to use stuffy office sign-offs. “Yours Sincerely” and “Yours Faithfully” should remain only ever on printed letterhead paper.
For Christmas cards try something a bit more personal: With best wishes; Wishing you all the best of the season; Wishing you happiness and joy this season; Hoping you have a safe, merry & joyful Christmas; Wishing you a prosperous and enjoyable New Year.
Get in the mood first!
As a professional writer, the best tip I can give you is to get into the right frame of mind before you put pen to paper. Put on your favourite Christmas songs – the ones you loved as a child or the ones that make you feel the magic of the season. Only once you have felt that first touch of Christmas in your heart, pick up the pen.
Light a candle, turn on some Christmas lights or burn some Christmas scented essential oils in an oil burner - all of these help create the right mood.
And if you feel more like Scrooge than Santa, go outside of your workplace and find a charity bin to donate foodstuffs or money to. Giving to others helps make you also feel great. This feeling will come through in your Christmas card words.