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Business Networking Luncheon

Location:	MELBOURNE
Venue:	CQ Functions, Lanai Room, Level 2, 113 Queen Street, Melbourne
Date:	Thursday, 4 March, 2010
Time:	11:30am - 2:15pm
RSVP Date:	Monday, 1 March, 2010

Writing Web Copy That Gets Results - How To Get On Page One Of Google

Bernadette Schwerdt - Professional Copywriter, Trainer, Online Entrepreneur, The Australian School of Copywriting

Bernadette Schwerdt 130 pixels If you’re not on page one of Google, you’re not in business. Harsh words but true. What most people don’t know is that the words you choose to use on your site plays a massive role in creating a high ranking website. In short, quality content equals a high ranking website.

But what is quality content and how does that get you to the top of Google? In this entertaining and insightful presentation, you’ll discover the latest research on what Google needs to see on your website in order for it to rank your site highly. You’ll also discover the top 3 ‘hot spots’ on any web page that reveal where you absolutely must place your text.

You’ll be exposed to the ground-breaking evidence that shows without a doubt why you have to be not just on page one on Google - but in the first five results on page one in order to get noticed. Bernadette Schwerdt will also give you some simple tips on how to establish what your keywords are (without spending money on keyword tools) and how to turn those words into sizzling copy that’ll not only improve your web ranking but convert passive visitors into eager customers. If you have an underperforming website that doesn’t rank or convert visitors and you don’t know how to improve it, this workshop is for you.

Bernadette Schwerdt is a professional copywriter and Australia’s leading Copywriting Coach. She is the founder and CEO of the Australian School of Copywriting, a company that specialises in training people in the art and science of writing results-oriented copy. She is the author of Copywriting: Writing for Profit, is a regular marketing commentator on ABC radio and was the marketing reporter for Channel Nine’s The Small Business Show.

What you’ll learn:
l How to identify your top keywords to improve your search engine ranking.
l What the top ‘hot spots’ are on any web page, and
l Why you simply must put your most important text in those spots.
l How using a different colour ‘order’ button can increase sales by 25%.
l How to write keyword-rich copy like a professional copywriter in just minutes.

How to Promote Yourself at This Event:

Brochure or Product Sample Distribution: If you bring a door prize with you to this event you’re then entitled to place your promotional flyers or product samples onto the seats of all guests for insertion in their take home satchels. Read details about how to participate.

FREE Expo Tables: Whilst making an online booking WNA Members have the option of securing a Free Expo Table. If the option doesn't appear it indicates all spaces have been secured. Read details about how to participate.

Main: Chicken breast fillets marinated in lime juice, root ginger, bees honey and chopped wild mint pan seared and served sandwiched with a rice paper ravioli filled with salmon and dill mousse, chateau potato, green broccoli and baby corn surrounded by five spice hoisin sauce.

Alternative Main (Vegetarian): Slow cooked saffron risotto with diced roast vegetables, pine nuts, mushrooms and baby spinach served with bush tomato jam.

Dessert: Raspberry mango bavaroise served with passion fruit coulis, orange liquor and honey marinated blueberries.

Note: Meal will be served with fresh dinner rolls and followed by coffee, tea and chocolates.

Menu Choice:
If you wish to be served the vegetarian option please ensure you indicate this in the comments section of your booking form. Please note: We are required to give 3 working days notice prior to this event of final numbers and those requiring the vegetarian option. To discuss further contact us on T: 1800 052 476.

Tickets

Members $75.00 | Visitors $95.00 Join WNA now and attend at the discounted Member Rate.

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