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[Back] Business Networking Lunch
Trade Marks 101 - Protect and ProfitLucy Meadley, Trade Marks Solicitor, Optim Legal
Every business has a variety of Intellectual Property (IP) which is essential to its success and it is the business owner's responsibility to put in place strategies and procedures to protect their IP. If you are not sure about your IP and if it is protected, if you haven't trade marked your business name, logo etc, then you need to bring yourself up to speed on your rights and responsibilities in this area. Education and awareness of all aspects of business ensure success. There are a number of practical and strategic decisions a business owner can make to protect their branding. Over lunch Lucy Meadley, a Trade Marks expert, will explain exactly what steps are required to ensure your branding is adequately covered. Lucy is a lawyer and registered Trade Marks attorney with over 10 year's international experience working in the Trade Marks field. She started her career working at a boutique intellectual property firm in London and has spent the past five years working at top tier firms in Sydney, including Allens Arthur Robinson and Mallesons Stephen Jaques. Lucy has worked with some of the world's major brands, such as GUINNESS, JOHNNY WALKER, GOOGLE, RED BULL, FOXTEL and 20th CENTURY FOX. She is now running her own Trade Marks practice at Optim Legal - specifically assisting small business owners by passing on savings of up to 40% on fees because of her innovative business practices. How to Promote Yourself at This Event:Brochure or Product Sample Distribution: If you bring a door prize with you to this event you’re then entitled to place your promotional flyers or product samples onto the seats of all guests for insertion in their take home satchels. Read details about how to participate. MenuOn Arrival: Pre-luncheon drink followed by cash bar. Main: Roast pork loin with caramelised apple stuffing, baked sweet potato, honey roasted carrots and balsamic Spanish onions served with sage gravy. Dessert: Flourless chocolate cake with vanilla ice-cream. Note: Meal will be served with fresh dinner rolls and followed by coffee, tea and chocolates. Menu Choice: TicketsMembers $75.00 | Visitors $95.00 Join WNA now and attend at the discounted Member Rate. |
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Most businesses invest a significant amount of time and money establishing a brand to differentiate themselves from their competitors. Unfortunately, these same businesses often forget the importance of protecting the very branding they have created. There is nothing more annoying and frustrating than finding that your branding has been copied - but basically, unless as a business owner you have taken the legal steps to protect your branding, you won't have a leg to stand on.