Networking Event Perth
||APPLECROSS | WA
||Blue Water Function Centre, 56 Duncraig Road, Applecross, Perth
||Wednesday, 5 September, 2012
||11:30am - 2:15pm
||Monday, 3 September, 2012
The Role of PR and Digital Content for Business Owners and Leaders
Karen Eck, Director, Eckfactor
You are in business because you are driven to succeed. You are successful at what you do because you are good at it. Imagine what you could achieve if more people knew about you and your business, if more people bought your product or service. If you raised the profile of your brand, imagine the results! Most people in business are terrible at promoting themselves and their brand.
Does this sound like you? Are you too caught up in running the day-to-day operations to step back and plan a decent PR strategy, one that is relevant and progressive? Do you know how to communicate about your business to generate publicity? Do you know how to raise your profile in the media? Would you like to know how to do this using just a few basic steps? Have you considered the impact and role of digital content on your business? The role of PR and digital content has opened up enormous opportunities for businesses, large and small. Understanding how you can get ahead of the curve will only enhance sales, teamwork and ultimately profits.
About Karen Eck:
Karen has nearly 20 years of media and marketing experience in Australia and around the world. She has worked and represented some of the biggest brands in the entertainment industry, including Sony Pictures Television, MTV, The Wiggles, Discovery Networks, Nova Radio, just to name a few. She has also worked with some of the biggest names in the industry, such as Andrew Denton, Donald Trump and Oprah Winfrey.
In September this year, eckfactor launched Perfeckt, a digital PR and Content division that enables new and existing clients to extend their brand. Karen founded eckfactor in the United States in 1999, managing publicity campaigns for the Discovery Channel, National Geographic, Columbia Tri-Star International and USA Networks. Karen was the event media director for Eco-Challenge, the global expedition race series created by Mark Burnett, executive producer of Survivor, the worldwide reality television phenomenon.
The Eco Challenge race unfolded in remote and exotic locations such as the High Atlas Mountains in Morocco, glacial mountains in Argentina and the jungles of Borneo. Before founding eckfactor, Karen worked in publicity for ABC-TV and was a senior publicist for the Nine Network. She holds a Bachelor of Arts in Communications from the University of Canberra.
What You'll Learn:
l Learn how to communicate about your business to generate publicity.
l Do a reality check on your business and learn how to engage with customers in real time that will help build business.
l Learn the basics of increasing your professional or brand profile.
l Understand how to use PR and digital content effectively.
How to Promote Yourself at This Event:
Brochure or Product Sample Distribution: WNA Members who bring a door prize to this event are entitled to place their promotional flyers or product samples onto the seats for all the guests in attendance. Read details about how to participate.
FREE Expo Tables: Whilst making an online booking WNA Members have the option of securing a Free Expo Table. If the option doesn't appear it indicates all spaces have been secured. Read details about how to participate.
On Arrival: Pre-luncheon drink followed by cash bar.
Main: Slow roast sirloin with root vegetables rosti, cauliflower - onion soubise, buttered beans and chasseur sauce.
Alternative Main (Vegetarian): Roast pumpkin and red onion pide with fetta, pinenuts and wild rocket.
Dessert: 'Bluewater's' mess with fresh berries and ice-cream.
Note: Meal will be served with fresh dinner rolls and followed by coffee, tea and chocolates.
If you wish to be served the vegetarian option please ensure you indicate this in the comments section of your booking form. Please note: We are required to give 3 working days notice prior to this event of final numbers and those requiring the vegetarian option. To discuss further contact us on T: 1800 052 476.
Members $75.00 | Visitors $95.00 Join WNA now and book at the discounted Member Rate.