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[Back] Networking Power Tea Brisbane
How to Protect Your Business and Unique IdeasKaran White, Business Director, Pod Legal Pty Ltd
Your business’s intellectual property is comprised of your business name and logo, overall look and feel, know-how and procedures, business models and marketing plans and even information relating to your customers. In short, your business’s intellectual property is your business’s competitive edge, which sets it apart from other traders in your industry. Therefore, protecting your intellectual property assets is essential to protecting your business interests. In this ‘Identifying and Valuing Your Intellectual Property’ workshop, you will learn that the most important and valuable asset of any business is often its intellectual property. Karan will outline the basics of intellectual property, help you to identify your most valuable business assets, and help you maximise their value. In this workshop, she draws on the experiences of her specialised legal team, as well as fellow business owners, and provides you with practical tips and strategies that you can apply to your business immediately. About Karan White:Karan White is the Business Director of Pod Legal – She has extensive business management experience across a broad range of industries, both in Australia and internationally, including the United States and New Zealand. She is accustomed to reporting to boards as she has held in excess of 40 committee management positions and various executive management roles. Karan has a very strong understanding of operational systems and strategic management. Most recently employed as a Bank Manager for one of the 'Big Four', Karan is now providing her experience and expertise to Pod Legal. Karan holds a business degree and is currently undertaking post-graduate studies in management. She has won numerous awards, including the Australian Institute of Management's Professional Manager of the Year. What you'll learn in this session:l An overview of what intellectual property is. How to Promote Yourself at This Event:Brochure or Product Sample Distribution: WNA Members who bring a door prize to this event are entitled to place their promotional flyers or product samples onto the seats for all the guests in attendance. Read details about how to participate.
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Before you can value your assets, you must identify them. When it comes to tangible property, this is easy. However, can you identify the intangible assets of your business? This can be more difficult, and because it is, business owners may sometimes be unaware that they own valuable intellectual property assets.
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