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[Back] Networking Power Tea Brisbane
7 Secrets of Compelling Copy and Powerful WordsIngrid Cliff, Chief Word Wizard, Heart Harmony Copywriters
At this event, you will be taken on a journey into the copywriter's cave, to help you discover the power of words to influence behaviour, build sales and create more productive work environments. Copywriting expert Ingrid Cliff, will share practical tips on how to power-up your words, as well as explore some of the latest neuromarketing research that sheds light on what makes people buy. And the best bit... these tips are simple, easy to apply and can be put in place in your business today! Imagine being able to grab attention in a cluttered market, to confidently demonstrate your value to potential customers, as well as knowing how to implement the most potent form of marketing that is free. You will discover all this and much more at this fast-paced event. About Ingrid Cliff:Ingrid Cliff is the Chief Word Wizard at Heart Harmony – a copywriting company based in Brisbane. She works with businesses around the world, helping them engage clients through their words, including with their online strategies and general marketing words. Some of Heart Harmony's clients include Australia's biggest companies, including Flight Centre, BP and a number of the top SEO companies in Australia. Ingrid is unique in the internet community, starting her first search engine key-wording projects with the Queensland Industrial Commission back in the late 1980's, when the world wide web had not yet been born and floppy discs were the size of LP records. In other words, she has always been ahead of the trends. People have described Ingrid as a Gen Z in a Baby Boomer body… Geeky but with a solid dose of reality and pragmatism thrown in. She has always been passionate about the power of words, spending 15 years in Senior Human Resource Management roles using words to motivate workforces and acting as a catalyst for cultural change. It was a small step to apply this knowledge helping businesses build loyal customers and perpetually replenishing referral channels. After all … it is all a people problem! What you'll learn in this session:l Find out what REALLY makes you unique. How to Promote Yourself at This Event:Brochure or Product Sample Distribution: WNA Members who bring a door prize to this event are entitled to place their promotional flyers or product samples onto the seats for all the guests in attendance. Read details about how to participate.
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The one skill you need above all others in business, is the ability to persuade people to buy your goods or services. But how do you do that in a way that doesn't make you feel sleazy or want to offer a set of steak knives with your services?
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