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FACTS ABOUT WOMEN

Women own 585,000 of the 1.9 million small businesses operating in Australia.

Women own almost half of all home-based businesses and one-third of businesses operating from other locations.

Women setting up business from home is the fastest growing sector of the Australian economy.

46% of women run their businesses from home - a 20% increase in the last five years.

Women make or influence 80% of all purchasing decisions.

Women owned businesses have less external debt, are more profitable and profitable much earlier than those owned by men.

94% of all Australian businesses have an annual turnover of less that 2 million dollars.

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Deborah Jackson | Founder & Director | Jaxon Marketing

Tell us about your current position or business:

I work with successful, responsible professional service business owners who experience peaks and troughs in their income. I help them to understand their marketing uniqueness, how marketing intertwines with their business objectives and goals, and how to attract the right clients.

More info at: Jaxon Marketing

What's been your most outstanding career/business achievement?

Helping business owners 'get' marketing through my one-on-one marketing workshop which helps business owners obtain clarity and vision for their business. Recently I've developed this into a group workshop called 'Easy Marketing for Service Professionals' and received raving reviews. My obsession is for business owners to struggle less and enjoy marketing their business more.

What are your top 3 networking tips?

n Always, always, always look at ways of helping other people grow their business.
n Build relationships and alliances with people - you never know where it might lead.
n Networking and building relationships should be a strong focus on your marketing strategy.

What's been your most successful marketing or career progression strategy?

My most successful marketing strategy to date is to develop a niche. In the past I used to do marketing for everyone. But now I help Service Business Professionals - accountants, coaches, consultants, trainers, human resources, financial planners, solo-preneurs who are struggling to attract clients. I help them to master the core principles of marketing and learn a 4-step system for attracting new clients.

What can't you live without?

My two beautiful children, my supportive husband, my Blackberry and my Mac!

What value and benefit have you or your business gained by being a WNA Member?

I first joined WNA in 1992 with my first business. Then I rejoined in 2004 with my second business, but shortly afterwards found out I was pregnant and decided to spend some time with the baby. So this is my third time and I couldn't recommend WNA highly enough. It's a fantastic networking group - which I encourage you to explore the many fantastic opportunities they offer.

Contact Deborah at: deborah@jaxon.com.au