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FACTS ABOUT WOMEN

Women own 585,000 of the 1.9 million small businesses operating in Australia.

Women own almost half of all home-based businesses and one-third of businesses operating from other locations.

Women setting up business from home is the fastest growing sector of the Australian economy.

46% of women run their businesses from home - a 20% increase in the last five years.

Women make or influence 80% of all purchasing decisions.

Women owned businesses have less external debt, are more profitable and profitable much earlier than those owned by men.

94% of all Australian businesses have an annual turnover of less that 2 million dollars.

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Building a Memorable Brand for Your Business

Making Your Brand Stick

by Debbie Beerling, Wild Streak ©

Imagine this, you have just received a parcel from your graphic designer and you excitedly open it up to find an awesome array of business cards, letterhead and flyers with your brand spanking new logo on it - it looks fantastic!  Now what?

Have you ever wondered if the money you invest in designing your logo could be working any harder for you? Well, it can.  All it takes is a few creative business perspectives.

Making your branding stick is a multi-facetted issue.  Looking at successful businesses, either in your own industry or in a parallel one, can give you good insight into what drives their success.  One of the underlying answers you are bound to uncover will be consistency in message and visibility:  Ultimately - BRANDING!

Market leaders and smart new businesses invest time, money and energy into developing and continually building memorable brands.  They couple this with marketing strategies that truly reflect their business vision and a thorough understanding of market needs.

Even your employees can affect your brand; positively or negatively. As soon as an employee ignores your customer at the counter or treats them poorly over the phone, you’ve lost not only that person but everyone else that hears about that unfortunate experience. Remember, word-of-mouth can help but it can also hinder. So ensure you hire help that will support and reflect your desired branding to stop all your hard work flying out the window.

It is also vital that you have a basic logistical plan for your business (a plan for the office; telephone messages; signage; ‘elevator spiel’ and uniforms). When someone asks “What do you do?” you should have a confident and practised response ready which will reflect the professionalism of your brand. Uniforms and car signage are also commonly overlooked as a part of branding, but remember YOU are what the customers see, so YOU reflect the brand too.

To get on the ‘brand-wagon’, there are 7 questions you need to ask yourself as you plan branding for your business:

n Does the logo truly reflect my business?
n Are we using it consistently?
n Are we using it frequently enough to create brand awareness?
n Are we being clever about how we reinforce it?
n Do we have the capacity, the creativity and the vision to make it stick?
n Is our logo memorable?
n What can we do to improve our branding strategies?

Author: Debbie Beerling
Business: Wild Streak