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Women own almost half of all home-based businesses and one-third of businesses operating from other locations.

Women setting up business from home is the fastest growing sector of the Australian economy.

Women make or influence 80% of all purchasing decisions.

94% of all Australian businesses have an annual turnover of less than $2 million.

Women owned businesses have less external debt, are more profitable and profitable much earlier than those owned by men.


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Links > Featured Member >

Carolyn Schonafinger | Founder and Manager | Holidays to Europe

Tell us about your current position or business:

Carolyn Schonafinger Holidays to Europe - Featured Member Women's Network AustraliaHolidays to Europe is an online travel company that specialises in European holidays. We list a large range of privately owned accommodation and small group tours to give travellers a wide choice of holiday options. We also provide a broad range of information about sightseeing, car hire, rail passes and handy travel guides. Clients can book online or have our specialist European travel consultants arrange their perfect European holiday via email or phone. We've travelled extensively in Europe and are passionate about helping our clients experience the perfect European holiday.

Find out more about Holidays to Europe 

What's been your most outstanding business achievement?

Although I still have a long way to go to reach my business goals, it has been really satisfying to see the website grow from just an idea I had, to a website featuring 100's of pages of information and European holiday ideas. 

What are your top 3 networking tips?

l Everyone you meet is a potential client, mentor or advocate for your business.
l Get out of your comfort zone at networking events.
l Get out there and don't miss out on valuable opportunities.

What's been your most successful marketing strategy?

Regularly keeping the travel media in Australia updated with current European travel specials that are available, has seen us featured regularly in the metropolitan and national newspapers. This costs us absolutely nothing but gets the website plenty of exposure. 

What can't you live without?

As sad as it is, I think it would be my computer. Running a website has its advantages but it has disadvantages too! 

What value and benefit have you or your business gained by being a WNA Member?

I enjoy reading about other WNA Members businesses, the useful information provided weekly in the newsletter and in Working Women magazine. 

Member 2 Member Offer

Every booking made by WNA Members with Holidays to Europe or one of the businesses featured on the website, receives a free travel pack containing useful city guides, maps, discount vouchers and more to get your holiday off to a great start.

Contact Carolyn at:

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