My biggest asset has always been to think like a customer. This empathy for customers has created many insightful marketing strategies for my clients.
I have many great milestones over my marketing career and right now I am most proud of strategically growing my small business successfully since it began 9 years ago.
What are your top 3 networking tips?
Aim to create a real relationship. If you attend a networking event or join a group online, invest your time in really getting to know people. I believe in quality and not quantity, so I try and talk with a few people in depth and try to build an authentic relationship. I also believe in trying to be helpful and resourceful particularly within your area of expertise. People will then come to like, know and trust you.
Create a one page sheet on your product or service. Have something ready to give potential prospects a taste of what to expect when they engage you or buy your products. It doesn’t have to say everything, but it must give them enough information to want to learn more. What do they get when they work with you? What are the results? If you meet someone and they want to know more about your product or service, what do you give them?
Create connections for others. I am a huge believer in referring other people who I think can help in any given situation. It all comes back to one of my key values in life which is the 'Pay it Forward' principle. I just think it is nice that if you can help someone out with referral. I am always thinking who I can refer from my network in a given situation.
What's been your most successful career progression strategy?
I discovered when I was a product manager at Hewlett Packard some eight years ago that I was actually in the wrong job. I am a born entrepreneur, full of creative ideas with a real empathy for people. My passion and creativity was hamstrung within the corporate arena.
My most successful marketing campaign has been to eat my own dog food and start my own marketing business.
I have never felt so alive, learnt so much or been more satisfied than I am using my talents and skills.
What can't you live without?
Sorry - but it's my mobile phone. I won't confess to checking emails on the loo, but I have come close!
What value have you gained from being a WNA Member?
I am inspired by networking and being connected with so many women who are following their own dreams with their businesses.
Member 2 Member Offer
I have developed an online system for small businesses to get a jump-start on their marketing. I am happy to make this system available for FREE to WNA Members. There are some great tools, templates and resources to help create a simple marketing approach.