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FACTS ABOUT WOMEN
Women own almost half of all home-based businesses and one-third of businesses operating from other locations.
Women setting up business from home is the fastest growing sector of the Australian economy.
Women make or influence 80% of all purchasing decisions.
94% of all Australian businesses have an annual turnover of less than $2 million.
Women owned businesses have less external debt, are more profitable and profitable much earlier than those owned by men.
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Debra Barber | Director | Explosive Online Marketing
Tell us about your business:
I am the Director of Explosive Online Marketing. We design unique online marketing strategies to get businesses set up and found online, engage and follow up with prospects and customers. We work with clients to deliver strong branding online and position you as an expert in your field.
We specialise in social media marketing, video marketing, article and blog marketing, local area marketing as well as lead capture and follow up campaigns. Our campaigns are designed to more than pay for themselves in results.
Find out more about my business.
What's been your most outstanding achievement?
Following two years of being in business I was nominated for the Telstra Business Woman of the Year awards. Unfortunately, I was one year off qualifying for the minimum time in business (3 years).
What are your top 3 networking tips?
- Integrate you're online marketing strategy with your face-to-face networking efforts. Meet those connected to you online, even if it is a Skype chat and cuppa.
- Be yourself and take a genuine interest in others. People can see through the 'just here for sales' mentality.
- Be consistent, this is probably one of the most important tips. Be regular at events in any networking group you attend. This is the only way you can truly build strong relationships.
What's been your most successful marketing or career progression strategy?
This was making the decision to rebrand the online marketing division of my Virtual Assistant business. Following three years of providing many of these services within Online Personal Assistants meant that many in our network weren't aware of our full service offering. Since rebranding and specialising, this business has experienced exponential growth.
What can't you live without?
Life itself, it's the complete package of family, friends and business. I often think where I would be without them all.
What value and benefit have you or your business gained by being a WNA Member?
The benefits for my business have been endless. I have met so many fantastic and inspiring people. Many have become clients, many have become service providers and many have become friends. The information and resources from my WNA membership has been invaluable. I can't recommend membership with WNA enough - one of the best investments I've made in my business.
Member 2 Member Offer
WNA Members receive $100 discount off any of our services to help get their business online with a bang.
Contact Debra on E: firstname.lastname@example.org