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Links > Business Articles > Networking >

Linked Up The Company Way

By: Claire Moffat, Principal, The Microcelebriti | Tuesday 3 October, 2017

If you are one of the many LinkedIn members who don’t have a Company Page then you are making it difficult for your clients to find you and do business with you. CLAIRE MOFFAT details the benefits of showing up in this important business networking space.

We all know that our website is a powerful shop window for our business. That’s why we all have one. But what many business owners don’t realise, is that their LinkedIn Company Pages also act as a mini website for their business. And who wouldn’t want that?

Although many LinkedIn members have made a good start on their LinkedIn Profile, they neglect to go further and invest in building their Company Page. This is despite statistics which reveal that 77% of people research a company on LinkedIn before they do business with them.

More surprisingly, although there are more than 4 million Australian members on LinkedIn (400 million worldwide) 90% of those members don’t use LinkedIn properly. If that is you, then it is time to make a change.

Over half of all business-to-business buyers have used LinkedIn to support their purchase over the past year.  All of this data makes good business sense for you to dig deeper and develop a powerful Company Page.

Once you have created your Company Page, it will always appear when a member types your business name in LinkedIn’s search box on their homepage or on the companies link on the top toolbar and will also appear in Google search results.

LinkedIn is a popular and trusted website, its pages rank high in Google, giving your company significant exposure.

So, it makes sense to have your LinkedIn Company Page complete and updated frequently with your latest company news and product offerings.

For LinkedIn members, Company Pages are a great way to research companies. There is a treasure trove of detailed information about almost any company – even if the company does not have a Company Page.

Your Company Page is a great way to solidify your reputation and build trust with your clients and prospects.  

Write a compelling summary
The LinkedIn Company Page includes a cover photo, company updates, links to products and services, links to careers, and more. A brief description of the company is included near the bottom of the page.

Add products and services
Your LinkedIn Company Page includes a Products and Services tab where you can share images of your products, descriptions, links to purchase them, and more.

Make sure your most important product is listed first
The first product or service listed on your Products and Services page is also displayed as featured content in sidebar of your home page. That means more people will see it.

Capture attention with a fantastic cover image
The cover photo appears at the top of the home page of your LinkedIn Company Page. Choose a cover photo that is visually dynamic, captures people’s attention, and lures them in to take a closer look at your page content.

Add career information
If you decide to use LinkedIn as a recruiting tool, be sure to add the Careers page to your Company Page.

Employee engagement
Ask your employees who have LinkedIn Profiles to identify within those profiles that they work for your company.

Ask for product and service reviews
LinkedIn members can publish reviews of your products and services. You can feature them on your LinkedIn Company Page or share them on your website.

Publish some company updates to make your page look useful
Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see.

Promote your LinkedIn Company Page
Use the LinkedIn Company Follow button to make it easy for people on your website or blog to follow your company on LinkedIn with a single mouse click.

Use targeted updates to promote more effectively
Use the LinkedIn Company Page targeted updates feature to make certain updates visible only to segments of your follower audience. You can target by employee or non-employee, company size, industry, function, seniority, or geography.


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