BE SO D^MN GOOD THEY COME TO FIND YOU
A great way to spend any morning is to sit in a room of people speaking about what they love to do – and when that room has a panel of Speaker Bureau Owners, Speaker Managers, and a woman who has established one of America’s largest peak bodies for Event Planners and Managers, Jacqueline Nagle decided to switch her phone to silent and listen in.
Direct, insightful, and humorous, their advice was simple. And applicable to every person who asks me ‘how do I get the Speaking Gig’ – and how do I get listed by Speaker Bureaus.
When is the best time to start building a relationship with a Bureau?
The best time is always now. Not when you have decided it is time to pitch and be listed. Hang out where they are – at conferences and meetings – have a conversation if you see them in the hallway. Touch base now and again. Do not put them on your list. If you see them at an event after the first time you meet, don’t hesitate to walk up and say hello.
Why don’t I get bookings once I am listed with a Bureau?
A speaker bureau is not your only channel to market. It is part of your marketing plan. Use it as credibility to leverage marketing, as well as doing what so many forget – keep building the relationship after you have been listed; updating developments; ensuring your material is current.
What are they really looking for?
All agreed integrity and a gut feel that they can work with you, that they can see something in you, is integral to a successful relationship.
But the basics included:
- Not being a diva
- Having deep expertise
- Demonstrated ability to engage and entertain
- Great marketing collateral (including photo gallery)
- One sheet, Bio and MC Introduction packs
- Short and full-length speaker reels.
And absolutely key for all was a speaker’s reel – not a sizzle reel. Their exact words were ‘we don’t want a sizzle reel; we want to see you sizzle on that stage’.
How do we pitch to you successfully?
You don’t. Two words which stopped the entire room in its tracks.
You don’t. Be so good that we notice you, and then we find you. We’ll notice you if you are great at what you do. We’ll start hearing from our own clients about how good you were at an event they were at. Our speakers will start telling us about this great speaker who was on the same program as them. You start getting bookings that we expected our speakers to get. Be so d^mn good that we come to find you.
And this is Mine – Stop consuming and start producing
The ONE common thread Jacqueline Nagle has noticed in both the globally successful speakers and the phenomenal entrepreneurs she meets from around the world is they are not spending their time consuming other people’s content.
They are seeking out conversations; knowledge and connections that help them shape their view. They are finding people to delegate the doing – social and digital platforms – and concentrating on creating content that will impact and influence the lives of the people they touch.
They are not waiting for approval, creating focus groups, nor asking their audience ‘what do you think I should be doing?’. They are honing their craft. Lifting their performance. Pursuing conversation, creativity and connection. They are making sure they are so d^mn good that people can’t help but find them.