TAS | Hobart Luncheon
Why is a Strategy First Approach to Small Business Marketing So Important?
Are you a small business owner experience growing pains? Do you need an effective small business marketing strategy but don’t know where to start, what or how to do it?
The answers to the problems above aren’t found in SEO, Social Media, or Web Content – these are strategy problems and they can only be addressed with strategy solutions.
Find out why a strategy first approach to marketing is the essential foundation for any small to mid-sized business and the key elements in creating the right strategy so you can stand out in ways that make the competition irrelevant.
What you will learn:
- What is a strategic approach to marketing?
- Why do you need strategy before tactics?
- What are the essential elements of a strategic approach?
- Case Study: CMX Insurance
About Stacy Farrell:
Stacy Farrell, Founder Content Box and Certified Practising Marketer has over 25 years education, design, business marketing and strategic communication experience across Asia Pacific B2B sectors including professional services, aviation, engineering, building, aged care, not for profit and animal welfare.
Stacy’s passion is helping small to mid-sized businesses owners develop and implement a strategy first marketing system that will achieving consistent sales and lead generation to help businesses build, grow and scale.
Having established and sold her own businesses both in Australian and overseas, Stacy is an expert in the small business, strategic and content marketing sector. She holds a Bachelor of Education, Masters in Language & Literacy, and a Graduate Diploma in Marketing, Management & Asian Studies.
Book your place today to attend the Hobart Luncheons, and meet like-minded business women like yourself. Attendance is capped at 20 pax.
A glass of Wine or Bubbles on arrival followed by a cash bar.
Scrumptious Buffet Chef Selection served with freshly baked bread, vegetables and garden salad. Dessert: Freshly sliced seasonal fruit platter, a platter of sweets, assorted mini cakes and slices. Beverages: Iced Water, Freshly brewed coffee and selection of fine and herbal teas.