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QLD – Networking Event – Power Brunch
Demystifying Search Engine Optimisation
Speaker: Janet Camilleri - Certified SEO Copywriter, Front Page Web Writing
Although most businesses realise the importance of getting online and having a website, that is only half of the equation. Without Search Engine Optimisation, your website is just one of millions floating around on the world wide web, lost in cyber space. To be a success in business, your website needs to come up on the front page of Google search results when people are looking for your product or service. But how can it be done?
The answer is SEO (Search Engine Optimisation).
It’s not just about attracting visitors to your website. With SEO you can get your website in front of the eyeballs of customers already wanting and actively seeking out what you have to offer. Have you received the spammy emails offering to wave a magic wand over your website, and promising they can get you into the number one position on Google? Do they worry you? They should!
It’s a scary thought, placing your website and online reputation into somebody else’s hands and horror stories abound. This is why, even if you are planning (or prefer) to outsource your SEO, you need a solid grasp of the basics – so you will know whether you are getting value for money.
Learn tried and tested skills and techniques, and see some real life examples of how SEO has affected the rankings of some of the businesses Janet Camilleri has worked with over the past 5 years.
About Janet Camilleri
Janet Camilleri has turned her passion for words and the web into a successful copywriting business. Following a redundancy, she began as a Virtual Assistant offering a range of digital marketing services. Upon realising her passion was Search Engine Optimisation, she registered her business Front Page Web Writing, and today she specialises in writing web content that gets found by search engines.
She is also the blogger behind “Middle Aged Mama”, where she writes about her experiences as she learns to fashion a new life after the kids are grown. Her work has appeared in magazines, anthologies, and websites, including the Australian Huffington Post, Flying Solo, and she is a regular contributor to the Women’s Network Australia blog. From redundancy to award-winning business woman, Janet Camilleri’s story is nothing short of inspiring.
In this session you will learn
- Gain an understanding of how SEO can benefit your business
- What steps to take to boost your website’s presence online
- Free or low cost tools to improve your SEO
How to promote your business at the event
Expo Tables, Brochure or Product Sample Distribution: WNA Members have the option of securing a Free Expo Table, bring a door prize to this event are entitled to place their promotional flyers or product samples onto the seats for all the guests in attendance.
Devonshire High Tea: Served in the true tradition of a ‘High Tea’, you’ll be feasting on beautifully arranged ribbon sandwiches, seasonal fruit and freshly baked scones served with jam and clotted cream.
Beverages: Self-serve chilled juices available along with freshly brewed coffee and assorted tea station.
Special Diets: Special dietary requirements are to be indicated in the comments section of your booking form. Due to venue policy we are required to give 3 working days notice prior to this event for special diets that are to be served on the day. Sorry, but any special diet bookings received after this time cannot be guaranteed. To discuss further contact us on T: 1800 052 476.
Parking: Plenty of FREE onsite parking available.
Tickets: Members: $49.00 | Visitors: $69.00
Join WNA now and book in at the discounted Member Rate.