In The News

Mon 13 May 2019

How to Choose the Right SEO Agency for Your Business


Digital Technology
SEO is essential in building an online presence for your company. However, bad SEO can be a huge setback to your business.

The last thing any business wants is to waste time and money on a bogus digital marketing agency.

It can be devastating especially when the company promised the moon only to deliver nothing. However, such disappointments are avoidable. You need to pick the right SEO Company. Here are some tips to help you get the best fit for your business:

1. Define Your Goals

Finding the right SEO agency will be a daunting task if you don’t know what you want. Clearly defining your goals narrows down your search. What do you wish your SEO to achieve? Do you want to generate traffic to your website? Or increase sales? Or do you want more sign-ups to your site? With your goals, SEO service providers will develop a strategy that focuses on your objectives. They can help you decide if your business needs SEO or Google Ads or more Social Media Marketings.  Digital marketing is a crowded arena with various companies employing different approaches to SEO. Therefore, you need to identify techniques that give you favourable results. Ensure you find a way to measure success. You can use the amount of traffic or new sign-ups.

2. Go through Their Portfolio

The best way to measure the capability of a company is to check out their portfolio. It helps you understand the businesses they serve and whether they will be a great fit. Some agencies specialise in specific niches while others serve various industries. Reading reviews and testimonials will help you get a clear picture of their services. Reputable agencies will be willing to show you case studies which attest to their excellent results. The case studies give you details of how they achieve the results backed with concrete examples.

3. Experience

The SEO industry is continually changing with new standards coming up. New agencies may look shiny, but they don’t have the expertise to weather the storms that hit SEO. The agencies that have been around for some time are adaptive to changes. Experience isn’t just about the number of years in the industry. It entails the experience gained by working for various clients in multiple industries. Ask about the experience of the team that will handle your project. Remember, you want positive results, and some online certification won’t give you value for your money.

4. Check for Integrity and Transparency

A good digital marketing agency relies solely on white-hat techniques. Shun agencies that use black-hat SEO, it will give you problems in the long-run. Black-hat SEO means going against the standards and rules set by search engines. Some of the common black-hat practices include keyword stuffing, cloaking, and doorway pages. The result for such practices is being de-indexed from search engines or penalties. You can avoid such scenarios by sticking to legitimate companies with sustainable practices.

5. Services and Tools

There are numerous SEO services in the market today. Therefore, you need to familiarise yourself to the various packages offered by the companies before making a choice. Nowadays agencies provide web development and include content development, keyword optimisation, social media, and email marketing. If you can get a company with exceptional services in their packages, add it to your list of potential agencies. Tools used to optimise a site are also important. You need to figure out what tools are vital for your website and should be included in the SEO package. An agency that avails more tools for your site is likely to achieve more in a short time.

6. Price

Let’s face it you can’t buy your way to the top of the search engines. You can only work hard to improve your rankings gradually. High price doesn’t always translate to better results. Therefore, you need to find an agency that tailors their SEO services to your needs. Bespoke services ensure you don’t pay for what you don’t need.

The best SEO company needs to be trustworthy, easy to work with, and achieves great results.


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