In The News

Mon 15 Jan 2018

How To Turn Old Business Cards Into LinkedIn Contacts


Business By Social
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Recently I was talking to a client about taking 10 minutes per day to maintain and grow his LinkedIn connections. He took a lot of convincing and as you can imagine, I heard all the usual excuses:

  1. I am too busy to do LinkedIn.
  2. I don’t have 10 minutes per day.
  3. I don’t know why I should bother (that was my fault for not explaining the benefits as well as I could have).
  4. I am not sure how it works (again my fault).

Well the good news is, that I covered no. 3 and 4 after apologising for this oversight. Finally when I told him that I generate anything from 60%-75% of my work from each month LinkedIn, he said he would give it a go. FYI January and February are always a busy time for ghost writing queries as many people decide THIS is the year they will write that book.

Here are 2 invitation systems I shared with him:

  1. Jason, my client had an office drawer full of other people’s business cards he had collected over the last 12 months. His system was basically returning from a networking event, putting the business cards on the top of the desk, following up with a few people over the next week or so. Within a month, throwing the leftover business cards into the bottom drawer. We spent time perfecting¬† LinkedIn invitation message/s, which I explained to Jason were rarely rejected by the recipient as you know someone has bothered to personalise the invitation.
  2. Roughly the invitation went something like this (please adjust to suit your personality and intention):
    “Hi XX I am looking at your business card today and realise that we must have met this year at a networking event or conference. Apologies my system has let me down and I don’t know the actual date. However, I would like to invite you to join my LI connections and hope our paths cross again in the future”.
  3. Of course I received more excuses – slow typist, repetition, etc. until I showed him how to highlight, copy and paste the message into one LI invitation after the other.

Once he got the hang of things, he actually shared with me that he was sending 60-80 invitations per hour including scanning the person’s profile. Not surprisingly, more than 75% of his invitations were accepted within 24 hours.

So what did Jason learn from this exercise? His feedback included:

a. I am glad I actually got to do something with all those guilt making business cards in the bottom drawer.

b. Systems work!¬†I can’t believe how quick the LinkedIn system is and yes Robyn it does work.

c. I realise I may have actually got business from this contacts sooner, if I had followed up with them soon after meeting them, rather than months later.

d. No more business cards in the bottom drawer, Robyn.

So if it works for Jason, it might be worth you giving it a go as well.

Let me know how you go and if we are not connected on LinkedIn as yet, I would love to receive your invitation.


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