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Networking Event - POWER BRUNCH

Location: SYDNEY | NSW
Venue: Novotel Sydney Central, 169-179 Thomas Street, Sydney
Date: Wednesday, 28 February, 2018
Time: 09:30AM - 11:45AM
RSVP Date: Wednesday, 21 February, 2018

What Makes a Great Brand Ambassador and How Can They Help Your Business?

Ellen Baron - Managing Director, Ruby Cha Cha

Ellen Baron, PsychologistAs we set new goals for the coming year, may this New Year bring many opportunities your way, turning your dreams into reality and all your efforts into great achievements.

Do you have a clear understanding of who is influencing your consumer and what that means for your brand? 

In 2018 Brand Ambassadors have evolved considerably since the days that celebrities and supermodels sold us everything from fragrance to chocolate. The impact of social media means there is a new breed of 'social influencers' influencing consumers from Gen Z through to Boomers, and they operate on very different platforms.

This presentation will help you understand brand ambassadors and influencers today and provide you with clarity on what your brand needs to do, to get in the game.

About Ellen Baron:

Ellen founded Ruby Cha Cha, 10 years ago and has a wealth of experience running a small business.  Ellen is a champion and founding driver of deeper insight and research in Australia. Starting out in the world of gambling and alcohol addiction, Ellen has been researching difficult and sensitive populations for many years. Ellen continues to work with clients in sensitive areas including menopause, digestive health, bladder control, retirement and high care patient needs.

On the lighter side she is often found researching the entertainment industry, and has loads of expertise in consumer health and wellbeing, B2B and FMCG marketing. She is outspoken on addressing the growing needs of the 50 plus market and has launched propriety research, a facebook page and is speaking to C-Suite on this topic.  Ellen is keen to do more, and keen to help women particularly in business and how to drive better thinking.

She has helped many clients nail the right talent brief for their brand and has provided clear guidelines on who to go for and who to avoid.

What you will learn from Ellen:

  • Understanding the new trust economy.
  • What makes a great Ambassador or Influencer?
  • What is the difference between Ambassadors and Social Influencers.
  • How to get a good ROI. 

How to promote your business at this event:

Brochure or Product Sample Distribution: WNA Members who bring a door prize to this event are entitled to place their promotional flyers or product samples onto the seats for all the guests in attendance. Read details about how to participate.

FREE Expo Tables: Whilst making an online booking WNA Members have the option of securing a Free Expo Table. If the option doesn't appear it indicates all spaces have been secured. Read details about how to participate.  


Beverages: Freshly brewed coffee and assorted tea on arrival and at Beverage station.

Devonshire High Tea:  Served in the true tradition of a 'High Tea', you'll be feasting on beautifully arranged Chef selection of gourmet rolls, wraps and baguettes, seasonal fruit and Chef selection of mini cakes. 

Special Diets: Special dietary requirements are to be indicated in the comments section of your booking form. Due to venue policy we are required to give 3 working days notice prior to this event for special diets that are to be served on the day. Sorry, but any special diet bookings received after this time cannot be guaranteed. To discuss further contact us on T: 1800 052 476.


There are seven levels of parking located directly at the hotel with internal lift access to the lobby and function floors.  This is an external operated car park, via Wilsons Car Parks. 


Members: $59.00 | Visitors: $79.00 Join WNA now and attend at the discounted Member Rate.

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