The Hamburger Technique was designed to give my clients a structure to follow when they’re creating delicious consumable content on LinkedIn.
I found this image that perfectly illustrates expectation vs reality for both burgers and LinkedIn content.
We see that perfect Big Mac in the commercials, that mouth–watering burger; juicy, perfectly structured and temptingly tasty.
Then you’re driving home late from work not sure what to have for dinner. You go through the drive thru because it’s late and end up with something more like the second image – a dogs breakfast.
Just like a burger, your LinkedIn content needs a structured opening, delicious filling and a strong close.
If you want to entice your target market, join me and I’ll teach you how to build effective and converting content on LinkedIn.