Meet the inspirational business women who have taken on leadership roles within our organisation. All of them are long standing WNA Members, outstandingly successful in their business pursuits, resourceful and most importantly they are very clear on the effective role networking plays in business success. All of these women are amazing role models and they gain much pleasure in supporting other women in business. We also recognise that women in leading corporations, institutions and organisations have the power, reach and influence on how women are seen in business. The opportunity to make a real difference in the lives of others.
Our Leadership Team
Chief Executive Officer
Janelle’s career success includes over 25 years in the private and public sector, not-for-profit organisations and running her own successful businesses. She has also been involved in event management and relationship management activities and held Executive positions on the Australian Institute of Office Professionals Committee of Management and National Board.
Janelle’s passion for women in business is undeniable. She knows as well as anyone the tribulations and triumphs of being in business. Her work ethic is second to none and her purpose and passion ensure that each member of WNA has a voice and is heard.
Founder and Principal Consultant – Mulberry Seed
Cheryl Gray is a communication strategist, writer, trainer, manager and mentor. She provides insights and solutions to help organisations and other communication professionals achieve success. With 25 years’ professional experience in journalism, public affairs and communication consultancy, Cheryl knows the value of trust to an organisation’s reputation and the bottom line. She achieves her success by sharing her knowledge and experience so that others can shine.
Cheryl has a Bachelor of Business (Communication), along with international qualifications in communication measurement and evaluation. She holds a number of Board positions and regularly lectures at universities.
Director – Inspirational Connections
Chris Knight is a passionate humanitarian, writer and poet who loves promoting the achievements of women and supporting them to succeed in business and in life. Her background includes corporate governance, compliance and the disability sector. As a Licensed Freelance Trainer for the Springboard Women’s Personal Development Programme, Chris provides training, mentoring and support services to women in government, business and the not-for-profit sector.
For over 30 years she has advocated for gender equality and raising the status of women. She is a Global Ambassador for Soroptimist International and an amazing Dream Catcher.
Director – McCall Financial Services
Amanda McCall has been a member of WNA since owning her own business – for over 20 years. During this time she has seen it grow, evolve and adapt with the current business climate.
During that time, her business A McCall Financial Services Pty Ltd, has been not just surviving but thriving during these economic times. Amanda provides financial advice for all stages of life, from starting out, saving to buy your first home, funding your children’s education, protecting your families financial future, saving for retirement or commencing a retirement income. Amanda says “we think financial advice is for everyone, no matter what stage of life you’re at or how big your dreams might be. We’ll go out of our way to understand what you want before working with you to develop a plan that gets you there.”
Amanda claims “When it comes to planning for your financial future it’s not important what you start with, it’s simply important, to start.”
Director – Yoga Forever with Anne Noonan
Anne Noonan is a fully certified Food and Nutrition Coach and Diabetes Food Advisor with the Food Coach Institute of Australia. Anne is also a qualified Yoga and Meditation teacher with the Yoga and Integrative Medicine Institute of Australia (YIMI) now with over 500 hours of yoga teaching and mentoring.
Her mission is to empower and motivate the midlife and beyond woman to believe she CAN be everything she dreams of being physically, mentally, holistically and with the right attitude to boot.
Anne has a passion for connecting and bringing women business owners together. Anne says re-joining WNA was the best thing she’s done in years. She loves watching the growth and mutual support when the right connections are made.
New South Wales
Founder – Content Box
Stacy Farrell has over 25 years education, design, business marketing and strategic communication experience across Asia Pacific B2B sectors including professional services, aviation, engineering, building, aged care, not for profit and animal welfare.
Stacy’s passion is helping small to mid-sized businesses owners develop and implement a strategy first marketing system that will achieving consistent sales and lead generation to help businesses build, grow and scale.
Having established and sold her own businesses both in Australian and overseas, Stacy is an expert in the small business, strategic and content marketing sector. She holds a Bachelor of Education, Masters in Language & Literacy, and a Graduate Diploma in Marketing, Management & Asian Studies.
Meet Binh Rey. Binh is a Principal Trade Mark Attorney with extensive marketing expertise. She is an entrepreneur having established and operated two successful businesses including an events management company and a Trade Mark Consultancy firm.
Binh uses her skills to assist businesses with brand protection, guiding them to what they need to protect and what they don’t. Binh finds it heartbreaking when brand names are stolen from underneath the founder of a brand. She is passionate about helping businesses to stand out in their field, using her knowledge of branding, trademarks, and marketing to assist and protect them as they evolve and grow.
Binh has been featured on SBS World News, ABC News, Sydney Morning Herald, The Age, Women’s Network Australia magazine and several other industry-specific magazines. She has also appeared on Kochie’s Business Builders television program as their trade mark expert.
Partner and Property Consultant, LJ Hooker Pinnacle Properties Hobart
Alison Rogers is a Partner, Real Estate Property Consultant, LJ Hooker Pinnacle Properties
Alison Rogers is the powerhouse behind why the WNA Hobart events run like a well oiled machine. Alison is passionate about bringing people and property together and says “I want to inspire a sustainable approach to loving the space you live in”. Alison says that as a Leader for WNA, I have a privileged position. Whilst supporting local business owner members, I also get to host educational forums and see some true connections and collaborations taking place, we really do have loads of fun and take hold of opportunities! – really maximising the benefits of the WNA membership.
Director – Allsure Insurance
Melissa is a highly experienced insurance broker with 35 years of industry experience. Heading up Allsure Insurance, a second generation family-owned and operated business, Melissa focuses on delivering exceptional service to clients.
Allsure operate out of their head office in Geelong, Victoria and run mobile operations in Hobart, Tasmania. With access to Australia’s largest insurance companies, wherever you are in the country, you get great family-business style customer service with national coverage.
Melissa says: “Over many years we’ve developed a great network of like minded businesses. If you are in need of help or advice on most things, ask us as we might know the right people to talk to.”
Sigrid de Kaste
Business Insight Virtual Series
Sigrid de Kaste
Director, Stickybeak Marketing
Sigrid de Kaste is a three times International #1 Bestselling Author, Business and Marketing Consultant and Coach, and she is the Founder and Director of Stickybeak Marketing®. Originally trained as a Photographer, Sigrid has worked in advertising, public relations, retail and marketing. She has owned a number of retail stores in which she quickly doubled profits and tripled turnover.
Sigrid formally studied Marketing and has direct experience of starting up, building, and selling businesses; together with the different types of marketing that is required during each of these phases.
Her speciality is teaching writing, publishing and marketing a book for your business that will raise your profile and position your expertise to attract new clients.
Director – Social Ediquette
Marianne Rom is a Marketing Strategic & Social Media Educator specialising in Online Reputation, Digital Communication, Branding and Visual Imagery.
Since launching her Facebook Bootcamp Basics and Core Conditioning workshops in 2010, Marianne has worked with a diverse client base in private and public sector and small business. A leading Canva trainer, Marianne is one of the first 175 beta testers worldwide and continues to provide feedback to ensure the community’s needs are met with each new update.
Marianne says: “Let me help you find your social and visual voice! Whether an individual, business, entrepreneur or performer you must consider your online reputation and how it will affect your future prospects.”
Sally Thibault – Accountability Coach
Sally is a Transformational Wellness & Accountability Coach with over 35 years international experience in fitness, wellness, coaching, counselling, speaking, business and marketing.
She is the author of three books and the host of the weekly Living Lighter Show. Sally is passionate about supporting women to create success in business and in life, by identifying and releasing self-imposed limitations, and prioritizing their physical, emotional and spiritual wellbeing so they feel stronger, leaner and lighter.
Sally previously worked as a fitness instructor and one of her claims to fame is that she once taught the world’s largest indoor aerobic class, with over 2,000 participants.
Sally says “Success is not changing who we are – it is reclaiming who we are.”