In The News

Thu 7 Feb 2019

3 Reasons Why You Should Be Using Facebook Live

Business By Social
Viewers love watching streams and getting to interact with their host. This makes Facebook Live an ideal marketing tool for brands and businesses of all sizes.

Facebook Live allows you to record videos on your smart device or desktop and stream them to your viewers. You can also use Zoom and to live stream to your Facebook. This lets your fans and clients see what’s happening in real time. It gives you the opportunity to engage with your followers no matter where you (or they) are!

You and Your Business Are More Visible

No matter what business you are in – whether it is bricks and mortar, online, product, service or book you all need the same thing.  Clients to come into your store, clients to buy your book, clients to buy your product or service; don’t make it hard for them to find you. Facebook Lives are a great way to be visible.

Facebook wants you to use their live streaming feature. Once you’ve been on live streaming for a few minutes, Facebook begins to let other people know about your broadcast.

It sends a notification alert to your friends if you’re on your personal profile. If you happen to be broadcasting from your page, then Facebook sends the notifications to your followers. This allows you to reach an even wider audience than you normally do.

Connect With Your Followers

In a world filled with constant communication and noise, your followers are seeking an authentic connection. They are eager to do business with brands and people they know, like, and trust. They want to get to know the people behind their favourite brands.

When you’re on Facebook Live, don’t be afraid to let your personality shine through. This means relaxing and talking into the camera like you’re having a conversation with a friend. Use the phrases you normally do. Show off your quirks. Share a funny story about your day. Ladies it’s even okay to do some lives without makeup – be you.

Opportunity To Share Information With Potential Clients/Customers and Answer Questions

Facebook Live gives you the opportunity to share your expertise with your clients and customers. Even better it allows the opportunity for people to ask you questions which you can immediately answer and connect with your clients.

You don’t know who will be watching your video. In one case a potential client who had been trying to decide between two coaches viewed one coach in a Facebook Live, was able to connect with that coach and have questions asked on the Facebook Live.  This immediate access played a big part in which coach was chosen.  Does it always work like this? Not always, however if you aren’t visible, there won’t be an opportunity for it to happen!

Viewers love watching streams and getting to interact with their host. This makes Facebook Live an ideal marketing tool for brands and businesses of all sizes.

What’s stopping you from doing your Facebook Lives?

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