WNA Blog

Tue 12 Aug 2025

Are you nurturing your network?


In The News

As we move through the year, it’s worth pausing for a moment to reflect. Not just on the goals we’ve achieved or the challenges we’ve faced, but on the network we’ve built — and how we’re nurturing it.

A strong network is more than a list of contacts; it’s a living, breathing ecosystem of relationships, opportunities, and shared wisdom. The real magic of networking happens when you take the time to understand the value of those connections and how they can help you — and others — grow.

Reflection starts with honest assessment. Ask yourself:

  • Who’s in my network? Is it diverse in skills, industries and perspectives?
  • How active are my connections? Are there people I haven’t spoken to in months (or years)?
  • What value have I received — and given? Networking is a two-way street. Have you been as generous with your support, introductions and knowledge as you’ve been in receiving them?

By consciously mapping your network — even using a simple spreadsheet or mind map — you can identify the gaps and opportunities.

What your network can do for you

When cultivated with care, your network can:

  • Open doors to opportunities you didn’t know existed.
  • Provide insights from trusted peers who have walked the path before you.
  • Offer encouragement when you need it most — a sounding board for ideas, challenges and decisions.
  • Expand your reach through introductions to new clients, partners or mentors.

But remember, the benefits flow best when you also contribute generously to others’ success.

Keeping your network vibrant

A vibrant network doesn’t just “happen” — it’s maintained through consistent and genuine engagement:

  1. Reach out regularly. Schedule time each month to reconnect with a few people in your network.
  2. Be curious. Ask about their projects, challenges and wins — and listen with intent.
  3. Share value. Forward an article, make an introduction, or invite someone to an event that aligns with their goals.
  4. Show up. Whether in person or virtually, be present at networking events, conferences and industry gatherings.
  5. Follow up. A quick note after a meeting or event can turn a brief encounter into a lasting relationship.

Networking is an investment — in your business, your career and your personal growth. By taking time to reflect on your connections, you can ensure your network remains not only valuable but vibrant, ready to support and inspire you for years to come.

And here’s the most important truth: the more you give to your network, the more it will give back to you.


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