How Easy Is It For You To Attract & Convert New Clients?
Are you one of the coaches who keep adding more and more marketing to their mix only to still not see any more clients converting? Then this might be helpful.
Here is an interesting discovery from speaking with professional coaches about their problems in attracting clients using all manner of marketing vs people who add writing a book to their marketing mix:
Almost every problem people experience in attracting new clients, converting prospects to clients and when getting price objections is somehow related to not offering enough detail which is usually due to the information being offered in short social media posts or 2min videos where details are consistently missing, details your prospects need to make the decision to fully trust you and want to work with you.
Those clients you want to attract to your offer want to understand what the offer is, how it works and if it would work for them, before they commit to a ‘yes’, and they’d like to know more about who you are, too.
So, here is how people who write a book, have the advantage:
For example, clients who wrote their book with me regularly tell me how easy it is to attract new clients, that there are few or no price objections and they enjoy working with those types of clients, because their book offered the detail needed to make an informed decision and created the trust it takes to say ‘yes’ to their coaching offer.
Important is that you don’t start writing until you’ve clearly defined what you want your book to do for you, which is what clients of mine do in the very first, one on one session with me, and in that process they discover what topic to write about and also who will read their book.
I hope that helps… and if you’d like to read more about my specific Writing, Publishing & Marketing your book in 6-Weeks or less method, follow this link: https://stickybeakmarketing.com/training/
