WNA Blog



Wed 25 Mar 2020

Marketing for Online English Teachers | TEFL Teachers Guide

Educational Services
Teaching English online can be a rewarding experience, especially when you position yourself well in the market.

Once you have self-evaluated and learned that this is what you want to do, you need to come up with savvy marketing techniques. In case you are just getting started, we have mentioned certain ways that can help you in your career as an online English teacher.

Pick a Location

Even as you plan on delivering your services online, you need to pick the right location. If you want to experience a new culture, find a different country to live in. Asia is the top destination and big job markets for English Teachers. Teaching English online in countries such as Thailand, Cambodia, or Japan is a great opportunity to grow your career and learn new things. Take your time and pick a location where your students can find you easily in case they need some one-on-one tutoring.

Once you have found the right place to live, you want to take a TEFL course to augment your teaching skills. There are programs that you can join ahead of starting your career as an online English teacher. During the training, you need to start working on passing on the word about your plans to become a teacher.

Teaching English online should not be hard because you will find many like-minded individuals. You can network with them so that they share some helpful tips that will help you as you get started.

Use Online Channels to Promote Yourself

Since most of your services will be delivered online, you are supposed to work on targeting online users. By using online channels, you can successfully promote yourself. Open a Facebook account and join groups that are relevant to what you intend to do. For instance, look for groups that are created to help students looking to learn English and start making relevant posts that would invoke their curiosity.

You also need to create a website that is based on your services as an English teacher. Your website should contain relevant content that is focused on helping visitors learn a thing or two about your services. Also, you can share free tips as a way of luring students into subscribing to your services.

LinkedIn is a professional social platform that can help you target the right audience. Open a LinkedIn account and create your profile with comprehensive details that point out who you are. Note that people will choose to contact you back once they are convinced that you are the person they are looking for.

Promote Your Online Channels

If you have a website that needs to be promoted, you can use email marketing, guest posting, or social media to promote it. Search Engine Optimization (SEO) can be a great tool to tell people about the services you provide. If you are using social media sites such as Facebook or LinkedIn, then you can use Follow Buttons to promote them on your website.

Better still, you can use the network that you already have to promote your online channels. To do this, share helpful content and ask your current network to share them further. Though this might take time, it can be very rewarding when people start noticing your presence.


Use the tips above, and you will enjoy teaching English online. Note that you should not stop promoting yourself even after you have received many learners. Give your business a chance to grow because you can recruit some workers if you feel overwhelmed by the size of your business.

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