The Top 4 Twitter Tools Every Business Owner Should Use
There’s no doubt Twitter is a very effective marketing tool. Not only is it a great one-to-one communication channel, it is also a very effective one-to-many communication channel. What this means, is as a business owner, you can broadcast any message to thousands of people in just a few seconds. Plus, with over 300 million people using Twitter, it’s obvious this social network is here to stay.
And, if you’re struggling to keep up with all the things you can do on Twitter when marketing.
Below are 4 of the most powerful Twitter tools that will help your marketing become more effective:
Snip.ly is a link shortening tool. It allows you to mask and shorten long, ugly links so your tweet doesn’t exceed 140 characters. But that’s not only what makes snip.ly one of the most powerful Twitter tools. Snip.ly allows you to display your ads, so when people click on your shortened link, your ad appears on the page you’ve redirected people to. For example, should you want to share a link to an interesting article published on cnn.com with your followers, shorten the link using snip.ly so when your followers get redirected to the article, they can see your business advert.
Gifmaker.me allows you to create animated gifs, slideshows and video animations while adding background music. Not only is it a free tool, no registration is required either. Simply upload your image, decide on the size of the image you want to create, decide on how fast you want the animation to play and choose the background music you want to add. The power of animated images is that they stand out in people’s newsfeeds, receive more engagement than standard tweets and therefore makes your message more impactful.
Buffer.com is a scheduling tool that allows you to schedule multiple tweets in advanced so they get published at certain days and times. Although social media marketing is not just about publishing content, it’s also about listening and engaging with people, Buffer is still a great tool to automate a large part of your Twitter marketing efforts. For example, if you are using Twitter to run a specific marketing campaign, you can write a series of tweets which will then be published at optimal times when your followers are the most responsive.
Narrow is a Twitter auto follower tool which also performs audience research as well as provides useful analytics. To use this Twitter automation tool, simply open an account and list the keywords you wish to target. What Narrow.io will then do, is automatically follow users who match your keywords and then unfollow users who haven’t followed you back. Remember to use this tool carefully, as aggressive Twitter automation can lead to the suspension of your account.