In The News

Thu 12 Jan 2017

Top 10 Concerns People Raise About Book Publishing

Business Planning & Strategies

Guiding people through the process of writing a book can be a rewarding process.

But while people are usually excited about the prospect of becoming a published author, there are a number of common doubts.

Over the coming months, I’ll address the top ten concerns people raise about publishing their own book, namely:

  1. Where do I start?
  2. I don’t have the time!
  3. Why would anyone be interested in what I have to say?
  4. But there are already so many books on this topic…
  5. I can’t afford to publish a book…
  6. There are so many books already; how will anyone ever find out about my book?
  7. I can’t write.
  8. I already have so much content; why would I want a book as well?
  9. What leverage does a book give my business?
  10. Everyone has a book these days; I’m just following the crowd.

If you have ever asked one of these questions, been concerned with these ideas or thought about them, I look forward to updating you over the upcoming months.

So let’s start at the start …

Where do I start?

Deciding to write a book is one thing. But having made this decision, many people realise that they have no idea where to start.

To help get started the below items is a suggested a checklist to ask yourself to give you a jump start to creating your book:

  1. What have I already written about? Think about articles, newsletters, or blogs that you’ve written. Or even webinars or presentations that you’ve delivered.
  2. Why do I want to write a book? Do you want to confirm your expertise, do you want to share your knowledge, or do you want to be able to allow your potential customers to understand more about what you do and how you can have a better relationship?
  3. What is the goal of my book? Am I wanting to build my business, am I using this as the basis of a training program, and who are the people that I am trying to reach?
  4. What solution does my content offer the reader? How much information do I need to provide to illustrate my expertise without overloading the audience?

Once you have considered these questions, you should have a better foundation for what you are trying to achieve.

Remember, not everyone is up for the challenge, and that’s fine. However, if you decide not to write a book, you probably should stop talking about how one day you want to!

Make a decision and start moving forward.

As Seth Godin would say, ‘just start’. BUT as he also says, ‘Don’t just start. Continue, ship, repeat.’

I would love to see your questions and comments in the comments box below.

Your real life examples, comments and questions will allow us to dive deeper into each of the above questions and perhaps provide other readers answers to their questions. It’s a win-win for all.


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