Why Investing Isn’t Optional For Women (It’s Essential)
When you hear the word “investing,” what comes to mind?
Wall Street bankers? Complicated spreadsheets? Risky markets? Losing all your money to a scam? Too complicated to even think about? “That’s something I’ll look into later…”
For many women, investing feels like the final frontier of financial confidence. But here’s the truth: you don’t need to be wealthy, brilliant with numbers, or even particularly brave to get started. You just need to start.
And with the tools now available, there’s never been a better (or easier) time to begin.
Investing in education is a non-negotiable for long-term financial security. That’s why WNA has made this a foundational element of our 2025 strategy under the Financial Capability & Security pillar.
Why It Matters – Especially for Women
We can’t talk about financial security without talking about investment.
Here’s why it matters more than ever:
Women live longer.
More years = more financial fuel needed.
We retire with less.
The superannuation gap in Australia still sits at 25%, leaving women dramatically underprepared for retirement.
Source
Cash loses value over time.
With inflation, money sitting in a savings account is effectively shrinking every year.
If you’re relying solely on savings, you’re losing ground – no matter how disciplined you are.
What’s Holding Women Back?
According to the ABS, only 42% of women invest in shares, compared to 58% of men.
Source
Why the gap?
❌ “It’s too risky”
❌ “It’s too complicated”
❌ “I don’t have enough money”
❌ “I’ll deal with it later”
But these are NOT facts; they’re fears.
How to Get Started (Without Feeling Overwhelmed)
You don’t need a finance degree to build wealth. You need:
✅ Confidence to begin
✅ Clarity around your values and goals
✅ Simple tools to help you take action
That’s exactly what we offer in Module 3 of the Bridge Your Money Gap program. It’s our practical guide to growing your money – your way.
Here’s what’s covered:
- The basics of investing: shares, ETFs, superannuation
- The psychology of investing: fear, risk, mindset
- Getting started with micro-investing (yes, even $5 counts!)
- Understanding diversification and building a beginner portfolio
- How to review your super and make sure it’s working for you
And if you’ve never touched investing before? Even better. This module is made for you.
Micro Moves = Major Growth
Think you need thousands to start investing? Think again.
Micro-investing platforms (like Raiz and others) let you invest spare change (automatically), build your confidence and form the habit – before ever diving deeper. It’s like a training ground for your future wealth.
And it’s a key part of what we teach inside the Bridge Your Money Gap course.
Because what matters most is not how much you invest, but that you start at all.
Final Thought: Investing Isn’t Optional. It’s Essential.
If you want to protect your future, create choices, and live life on your terms – you need to learn how to make your money work for you.
And the best part? You don’t have to figure it out alone.
As a WNA member, you’ll get access to Bridge Your Money Gap – our structured, empowering, and actionable financial capability program, built by women, for women.
WNA believes every woman deserves access to investment knowledge. That belief forms part of our broader commitment to Lifelong Learning and helping women move from financial survival to financial sovereignty.
