In The News

Sun 13 Mar 2016

5 Proven Tips to Boost Your Instagram Followers


Business By Social

In my last post, I talked about the main reasons your business should be on Instagram. So in this post I’m going to give you 5 quick and easy-to-implement tips to boost your Instagram followers.

Instagram Tip #1 – Use hashtags

Using industry-specific hashtags on a post allows people that aren’t following you to find you when they do a hashtag search. The more you use the better but it is recommended you use the highest number allowable which can be up to 30 hashtags.

Instagram Tip #2 – Inspiration is everything

There is no doubt that people who use Instagram are looking to be inspired. This is why many of the most popular accounts typically revolve around healthy food, wellness, fitness, fashion, travel and entrepreneurship. So make sure to post good quality images that are relevant to your industry and that inspires people to be better versions of themselves by eating better, working better, living better etc.

Instagram Tip #3 – Branding

Just like your website uses (or should use!) consistent colour scheme, fonts and formatting, so too should your Instagram posts. So while the occasional random image image post about your dog/sister/sprained foot is okay if you want to personalise your Instagram account, try to post photos or create images that are consistent with your industry/brand, use uniform colours and that are styled consistently. This ensures currently followers will continue to engage with your account and helps to attract potential followers who are looking for consistent inspirational images.

Instagram Tip #4 – Post regularly

One of the best ways to quickly increase your  followers is to post images regularly. If you post an image one day and then wait several days to post another, your account will grow much more slowly. Instagram best practice is to post at least once a day so that your images have a higher chance of being in people’s feeds and a higher chance of being seen by potential followers.

Instagram Tip #5 – Actively engage with other users

Just like with any social media platform, to gain followers quickly you will need to actively engage other Instagram users, particularly when just starting out on the platform. So make sure to like others’ posts, leave comments on posts, and follow your followers back. Basic social media etiquette pays off in the longer-term.

Do you have any other Instagram tips that I haven’t covered here? Share your tip(s) by leaving a comment below.


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