In The News

Sun 7 Feb 2016

5 Steps To Making Your Marketing Message Stand Out


Business Planning & Strategies

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problems, why they should trust you, and why they should do business with you over someone else in your industry

Your marketing message should grab their attention immediately and tell them clearly what they get. This is done by appealing to your prospect’s pain points or those sensitivities that trigger an emotional reaction

Here is a simple five-step method for creating your marketing message:

STEP 1 – Identify your target market

The first step starts out by asking, “Who is my target market?” Clearly define a profile of the people you want to attract.  Start with the ones you’ve already got as customers. You may have more than one target market and each one will require a separate marketing message.

STEP 2 – Identify the problems that your target market experiences

The second step starts by asking, “What problem does my target market have and how does it make them feel?” What are their biggest frustrations, how do they express that?

The secret to crafting a marketing message that will make your market sit up and listen is to identify their problem, the pain and suffering they feel as a result of that problem.

Do you know the old saying that goes, “People don’t care about you, until they know you care.” Identifying your market’s pain and suffering tells them that you understand and empathise with them.

STEP 3 – Present your solution to your market’s problem

The third step starts by asking, “What is the solution that I have to offer my prospects?”.

Present your solution simple, direct and in words your prospects use. This step is important in that most people won’t get excited about something new unless they feel you understand and have the cure.

Identify all the benefits of your solution and how those benefits will improve the life of your prospect and take away all their frustrations.

STEP 4 – Present the results you’ve produced for other people in the same situation

The fourth step starts by asking, “What are the results that my solution has produced?”

It’s not enough just to tell people you have a solution; you have to prove to them that your solution works.

People will believe other people. In this step prove your results by giving testimonials from customers and provide case studies of actual problems that were solved and the results that were achieved.

STEP 5 – Explain what makes you different from your competitors

The fifth step starts by asking, “How am I different from my competitors?”

You need to communicate your differences!  And those differences need to be something they care about. Even if the difference is not actually different but you mention what you offer and your competitor does not mention it, you have a perceived difference.

In order for your message to have impact, tell your prospects what’s in it for them, what they are getting to stop their pain, how your unique solution will make them feel better.

Leave me a message below if these 5 steps have been helpful.


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