WNA Blog

Tue 21 Feb 2017

5 Things You Need to Know About Using a Newsletter as a Marketing Tool

Customer Service & Relations
woman laying on floor on laptop

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation.

Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require a great deal of time to set up and run.

When it is created as an opt-in list offer it provides further benefits such as driving traffic to your site and can boost sales and profits.

Keep these 5 things in mind for your Newsletter as a Marketing Tool:

  1. Create Campaigns rather than Stand alone Newsletters

What’s the difference? Many newsletters come into the inbox and have several topics to read about. The next newsletter has unrelated, new topics. Then you might put one or more offers to buy into your newsletter and…no sales!

When you create a plan about what you want to achieve with your newsletter, you can set up a series of sends that are related and lead the reader to taking the action you want them to take when you make that call to action.

2. Tap into what your Customer currently wants to know about.

Some newsletters contain lots of pictures and text but the purpose and topic get lost. Research what your customers are currently most interested in and create your newsletter with that information.

3. Email Subject Lines that Get Opened

The subject line, the first words your customers sees when the email come in, must be written in a way they immediately want to be opened. Relevant information, questions or intrigue have the most powerful impact.

4. Get Personal

Make the newsletter personal. Aside from using the customer’s name, create the text as if you were talking to the person directly, across the table. You will see the incredible difference this makes to ongoing opening rates.

5. Keep it Short, Sweet and Relevant

We’ve already talked about relevance to the customer, now consider keeping it short. This will work really well when you use a campaign approach as you will write about one piece of information per newsletter.

It is a fact that in today’s information overload environment, newspapers and newsletters are rarely read from front to back. Use this knowledge and create yours short, topical and powerfully relevant and when you place an offer into the newsletter, your marketing will return on your investment.

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