In The News

Sun 12 Jun 2016

7 Psychological Triggers that Make Your Marketing More Powerful


Business Planning & Strategies

Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product

Here are 7 Psychological Triggers you can use in your marketing today to achieve more successful outcomes:

Psychological Trigger #1: BE SPECIFIC

The more specific you are, the easier it is for the target audience to act. Why? Because specific information makes it easier to create a ‘picture’ and allows people to directly relate to what you are saying

For example: Don’t say that you have a huge variety of motorbikes for sale, say that you have over 25 different types. Be specific! The person looking for a bike can immediately see ‘pictures’ of different types of bikes in their mind and will want to actually see what you have on offer

Psychological trigger #2: CURIOSITY

We are all curious! It’s human nature! So, you can use this trigger to attract more people to see or read what you have to offer them. For example: “What is the best way to attract loyal customers?”

You are curious too, to find out what the answer is, aren’t you?

Psychological trigger #3: REASON WHY

Show your prospects, subscribers or customers why they should listen to you. Why they should buy what you are offering them. Is it because of your “no questions asked guarantee” or “because you offer follow up training”.

Tell them, they want to know why!

Psychological trigger #4: SCARCITY

Interestingly, we are more driven by the thought of loosing something then by the thought of gaining something. That’s why deadlines, limited opportunities, limited production numbers, etc. work well.

For example: “Buy before 2:00pm today and receive a free trip to Mexico…only 2 left…Hurry!”

And yes, this actually works!

Psychological trigger #5: FEAR

Fear is a powerful trigger. Just look at the news for example. In the months before ‘Y2K’, the supposedly terrible computer virus hitting all computers at the turn over from the year 1999 to 2000, people were buying food, water, candles, lights and lots of other products… just based on fear!

The same thing happens when people think they might get sick, or left behind… it’s fear that controls most of our actions.

Psychological trigger #6: ENTHUSIASM

You need to be full of positive energy about what you are doing or selling to your prospects and clients. Without this energy you won’t be able to transfer your message effectively. All of your marketing will look and feel dull and powerless. Be enthusiastic and use enthusiasm when you create your marketing messages

Psychological trigger #7: TELLING THE TRUTH

People appreciate honesty. You might have heard about the pharmaceutical company who ‘marketed’ their pain relief tablets. The same ingredients in all tablets, the company created different marketing messages for differently packaged tablets, implying the various packs contained tablets for specific types of pain. The company was found out and fined. Stay with the truth, your reputation depends on it

These are the top 7 Psychological triggers. Use them in your next sales copy, e-mails, marketing messages, advertising, and see how it influences your sales in a positive way!


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