In The News

Fri 5 Oct 2018

9 Important Points why you want to invest in Blog Post Marketing


Advertising & Marketing
Have you followed the trend and advertised on Facebook? Or Google Ads? If yes, you'll know the price tag of ads - and from feedback from clients and contacts we know those ads are not always successful!

Content Marketing, the term usually used for writing blog posts as part of your marketing, is still King and Google will promote and show your Blog Posts!

Here are 9 Important Points why you want to invest in Blog Post Marketing:

1.- Compare content marketing against paid search, you will find content marketing gets three times the leads per dollar spent.

If you’ve done ads, you know it’s NOT cheap!

2.- Content marketing generates over three times as many leads as other marketing and costs 62% less.
Why? Because people search for answers on Google, not ads!

3.- In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000.

Ad overload!

4.- Almost half of 18- to 49-year-old people get their news and information online – and those numbers are growing.

Even the very elderly, and I know, I speak to groups regularly, google for information!

5.- Small businesses with blogs get 126% more lead growth than small businesses without.

Isn’t that an incredible figure?

6.- After reading recommendations on a blog, 61% of U.S. online consumers made a purchase.

I don’t have Australian stats, but they will stack up too! Even promotional material on blogs receives higher uptake than ads, these days’!

7.- Content marketing rakes in conversion rates six times higher than other methods.

I keep getting told by contacts and clients: I never click on the ads on Google!

8.- The most effective SEO technique? Content creation.

This I have PROVEN – and keep reading, I’ll tell you more shortly!

9.- Businesses publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles.

Ok, this sounds a bit over the top, right? It is actually in the regularity and relevance, not the amount. I have proven that. You can create a return on writing blog posts provided you write regular and relevant articles!

Isn’t that interesting?

So, if you are not yet using this type of marketing, and you think: how am I going to write blog posts to make Google show them to viewers?

The simple answer is: think about every question you ever get asked by clients and customers and turn each one into a blog post!


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