WNA Blog

Wed 22 Aug 2018

Embracing the Digital E-volution for Women in Business

In The News
Embracing the Digital E-volution and explore new ways of working together through our on and offline services and support for our WNA Members.

For close to 30 years Women’s Network Australia (WNA) has been the leading women’s national networking organisation bringing women together from all around Australia, to share their stories and to celebrate their success as business owners and achievers. Many of these women have been pioneers, role models and mentors in their specialised area of excellence delivering quality products and services locally, nationally and internationally.

With the increasing number of women now working in the micro-business sector including those that are home based and live in rural and remote locations, it has never been a better time to join WNA to Connect, Grow and Succeed through these amazing networking opportunities that we offer to our Members.

As the WNA Owner and Chief Executive Officer, I am really excited about the future for WNA as we embrace the Digital E-volution and explore new ways of working together through our on and offline services and support for our WNA Members.  Since buying the business in 2017, I have invested my time in listening to our WNA members, business leaders and researching the opportunities to reach a broader target market via social media advertising and articles of interest that reflect the lifestyles and diversity of businesses that our WNA members own.

What I love the most is being able to work in partnership with women who are entrepreneurial, micro and small business owners who through their economic contributions are empowering and inspiring other women to succeed in life.

In my first year at the helm of WNA, I have worked very hard with my team to deliver a fresh new look to the organisation with our new brand logo, reactivated our national member networks and launched our fabulous WNA E-Magazine while continuing to maximise and promote our WNA Members profiles and businesses on our WNA website and facebook page.

As a small business owner and mother, I know the challenges that many women in small business struggle with to find that happy medium between spending time building the business networks, maintaining the family home, balancing the budget, securing a regular cash flow and looking for opportunities to expand into new areas utilising the Digital E-volution platform.

Having grown up in rural Queensland – on a dairy farm in Boonah, I know how challenging this can also be for women living in our rural and regional areas especially those that are not able to attend our face to face meetings or events that occur between normal business hours of Monday to Friday and 9am – 5pm. This is where our regular 1 Hour Zoom Business Building sessions provide a great opportunity to gain new ideas and to meet other members around Australia and promote your own business and services too.

My heart goes out to the families on the land in drought affected areas who are really doing it tough at the moment. Many women living in these rural and regional areas are soloprenuers and are finding new pathways in growing their business to help subsidise the running costs of the farm. If you have any suggestions on how we can continue to Connect, Grow and Succeed using the Digital E-volution platform, I’d love to hear from you.

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