WNA Blog




Thu 26 Nov 2020

How to Start an Online Business

Business Planning & Strategies
The COVID-19 health crisis has moved even more business ideas to the online space, opening up loads of opportunities for entrepreneurs looking to capitalize.

Here are five tips as you launch your new online business.

Craft Your Unique Business Idea: Every successful business begins with just an idea. If you do not know where to start, begin by figuring out how you can parlay your passions and skills into a business that fits your parameters. Monetising what you are already good at or what you love to do will yield the best results. 

Set Up a Website: Your website is the most significant representation of your business, making it vitally important that you get this part right. This website needs to accurately and effectively reflect what your business offers. Decisions that need to be made include hosting services, platform designation, and overall design. Setting up your website is more than just designing a landing page. Every page needs to be a solid reflection of your organisation’s business and how it fits a need in the online selling space. Be sure to make your website mobile-friendly. 

Create the Marketing and Promotional Campaign: Once you have the basic website in place, you need to start marketing your business and getting the word out. It is understandable to have a bare-bones budget when first getting your start. This makes it important that you direct this money into what will have the biggest impact. Because your business resides in the online space, it makes sense to funnel your marketing and budget for your online promotions. 

Get Involved in Social Media: There is no denying the power of social media in today’s connected world. Leverage this power by putting your business front and center in a variety of social media platforms. Choose the platforms that you invest in based on the demographics of your target market for the most effective results. There are a number of ways that you can make social media an integral part of your marketing plan. Use these platforms as a form of direct advertising or provide useful content for your target market to turn to when they have a need. There is no limit to the possibilities when you harness the opportunities available on social media. 

Use a Payment Processing Service to Handle Money Transfers: One of the most important decisions that you will need to make when starting your online business is how you are going to handle the delicate financial transactions. Using a professional service such as Western Union or PayPal will make it easier for your customers to transfer money to you in exchange for the goods or services that you provide. A secure processing service will give you the peace of mind that comes with knowing that you are taking care of your coveted customers. 

Once you have these five plans in place, you will find it much easier to start and manage your new online business.  

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